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Joe Chapman is a seasoned research and insight professional with extensive experience in the media and advertising industries. He has held various roles, including Research Manager at Channel 4 and Research & Insight Lead at JOE Media. Joe holds a Bachelor's Degree in Business and Management from Aston University and a BTEC Level 3 national diploma in Business from Cirencester College. With a strong academic background and a proven track record of delivering insights-driven solutions, Joe is well-equipped to drive business growth and inform strategic decision-making.

Experience

    • Research & Insight Lead
      • Jul 2022 - Present

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Research Manager
      • Jul 2021 - Aug 2022

      1-Year Maternity cover in the in the Audience Research and Insight team, supporting the marketing team.

    • Senior Research Executive
      • Apr 2018 - Jul 2021

      Working in the Advertising Research & Development team, supporting the sales team to prove the value of Channel 4.

    • Research Executive
      • Jun 2017 - Apr 2018

    • UK Research Intern
      • Jun 2015 - Sep 2016

      - Year long placement, extended by a further 4 months until i returned to University- Worked every day with Techedge to produce daily, weekly and monthly reports on Discovery and competitors, as well as AD-HOC work. - Used Techedge to make recommendations to improve channel performance- Took full ownership of 2 online communities, leading primary research to support several key stakeholders.- Used TGI to support commercial team

  • Nationwide Building Society
    • Swindon, United Kingdom
    • Strategy and innovation analyst
      • Jun 2014 - Sep 2014
      • Swindon, United Kingdom

      - Internship in the Digital Development team.- Researched and collected data from several different internal and external sources.- Analysed data and provided insights, including presentation for senior executive board.

    • Apprentice Footballer
      • Jun 2010 - Jun 2012

      - Two year scholarship as a full-time Footballer, playing for the Youth and Reserve team during this time. - Alongside this, gained level 3 football coaching badges and a BTEC National certificate in Sport.

Education

  • 2013 - 2017
    Aston University
    Bachelor's Degree, Business and Management
  • 2012 - 2013
    Cirencester College
    BTEC Level 3 national diploma, Business
  • 2010 - 2012
    New College Swindon
    BTEC National Certificate in Sport, Sport

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Online Audio and Video Media”

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