Experience

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  International Federation of Red Cross and Red Crescent Societies - IFRC

  • Beirut, Lebanon

  • Communications Officer

    • Oct 2022 - Present
    • Beirut, Lebanon

    - Planning, writing and repurposing Arabic language content for IFRC.org- Working with the Global Communications Team to support day-to-day operations of IFRC.org- Working with the Global Communications Team to support other digital platforms and global campaigns. This includes developing and supporting the development of compelling content to position the work and priorities of the IFRC and its National Societies among Arabic-speaking audiences.- Monitoring and analysing web content performance across different timelines. Taking initiative to advise on adjustments to ensure targets are met and continued strategic growth.- Support Arabic-speaking National Societies with writing-for-web advice and training.- Playing an active and constructive role as a member of the Global Communications Team, contributing to daily and situational monitoring of humanitarian issues and news.- Contribute to producing the content of the IFRC’s MENA newsletter in both English and Arabic languages.- Supporting Social Media Officer in drafting content for IFRC MENA social media accounts.- Supporting the communications efforts of the MENA Regional Office.

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  MENA Rosa

  • Communications Advisor

    • Dec 2021 - Dec 2022

    - Executing different communication campaigns and material, including visuals, videos, and any other communication activity.- Supporting in the dissemination of communication material on digital media, including boosting strategies, captions, etc.

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  SIDC

  • Beirut, Lebanon

  • Communications Officer

    • Oct 2020 - Sep 2022
    • Beirut, Lebanon

    - Developing communication strategies and campaigns depending on projects' and donors' requirements; donors include but are not limited to: EIDHR, UNICEF, UNFPA, UN OCHA, the Global Fund, INTERSOS.- Working closely with project coordinators to brainstorm and execute communication ideas in line with donors’ guidelines and requirements.- Liaising with video production and designers to ensure proper and timely development and delivery of communication material.

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  Almuraba.net

  • Riyadh, Saudi Arabia

  • Content Specialist

    • Sep 2020 - Sep 2022
    • Riyadh, Saudi Arabia

    - Developing the publication’s digital media content by suggesting and executing new ideas in collaboration with the editorial and design departments. - Setting new digital media content strategies aiming to drive the business forward in a highly competitive market.

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  VICE Arabia

  • Abu Dhabi, United Arab Emirates

  • Contributing Writer

    • May 2019 - Apr 2021
    • Abu Dhabi, United Arab Emirates

    Pitching ideas and writing long-format pieces of content in the Arabic language, including opinion articles and feature articles with interviews.

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  Strive Middle East

  • Beirut, Lebanon

  • Managing Editor

    • Sep 2017 - Sep 2020
    • Beirut, Lebanon

    - Recruiting personnel, including editors, social media specialists and designers in an effort to build the publication from scratch.- Leading and supervising the content creation process by suggesting, approving/rejecting and developing ideas in line with a team of editors in Lebanon, Egypt and GCC.- Communicating and working closely with numerous departments, including web developers, graphic designers and social media specialists, to ensure the publication and its content are of the highest caliber.- Sending analytical reports to senior management using tools such as Google Data Studio, Google Analytics and Google Search Console.- Reviewing the latest car models on the market via test drives.

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  Biser3a.com

  • Motor Vehicle Manufacturing
  • 1 - 100 Employee

  • Managing Editor

    • Feb 2016 - Sep 2017

    - Attending conferences and events on behalf of the publication, including car launches and major motorsport events.- Reporting from all major events and conducting interviews with local automotive and motorsport figures.- Developing ideas and content pieces for the publication’s website and social media channels in line with the editors.- Handling communication with all local and regional automotive offices and PR agencies.

  • Senior Editor

    • Feb 2012 - Feb 2016

    - Writing daily short-format news articles and long-format feature articles in both the Arabic and English languages.- Managing all social media channels for the publication, such as Facebook, Instagram and Twitter.- Maintaining the website by solving any technical issues that arose.- Managing social media channels for Automotive and motorsport clients, including: ANB Boukather, Torque World, Tony Germany Rally Skills, Eddy Abou Karam, Chafic Boulos, Tamer Ghandour, Elie Nehme.

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  Sportscode

  • Digital Media Specialist

    • Aug 2013 - Jun 2015

    - Managing social media accounts for different clients in both the Arabic and English langauges, including: Prince Abdulaziz Turki Al Faisal, Faisal Bin Laden, Saudi Falcons, Team Black Falcon.- Developing all press releases for clients (Arabic and English), including the aforementioned sports teams and athletes.- Writing and distributing the company's newsletter.