Okay, let’s tackle this. So Joe has skills like strategic planning, management, negotiation, which are valuable in the aviation industry. He’s worked with airlines and start-ups, which suggests he’s adaptable. Location is the Dallas-Fort Worth Metroplex, which is a significant hub for aviation. Industry demand for aviation professionals with strategic planning and management skills is steady. Considering his skills and experience, I estimate an hourly rate around $125, which is in line with industry averages for professionals in similar roles and locations.