Experience

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  redshift.works

  • Cape Town, Western Cape, South Africa

  • Product Development & Experience Consultant

    • Jun 2023 - Present
    • Cape Town, Western Cape, South Africa

    Expertise---------Product, Design & Technology Consultant specializing in digital products, UX and AI integration.Human-centered approach emphasizing practical, user-centric solutions to complex product problems.Expertise in user journey research, UX design & strategy, prototyping, MVP development, and design system creation.Leadership + Communication-----------------------------Proven ability to build and lead teams.Effectively articulate complex strategies to stakeholders, fostering understanding and action.Global Experience------------------Worked with top-tier companies (banks, MNOs, etc.) in North America, Europe, Africa, India, Pakistan, and the Middle East.

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  JUMO.WORLD

  • Cape Town Area, South Africa

  • Head of Product Interfaces

    • Jun 2019 - Jun 2023
    • Cape Town Area, South Africa

    Worked closely with portfolio and new business teams, leading product development forweb, mobile, and a direct-to-consumer app focused on Indian market. Successfullyintegrated JUMO's fintech products into partner apps, enabling rapid deployment and agilemarket response. Managed a cross-functional team of, reporting directly to the CPO.

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  Absa Group

  • South Africa
  • Financial Services
  • 700 & Above Employee

  • Head of Digital Channels

    • Dec 2017 - May 2019

    Led product strategy of all new desktop and mobile banking. Built a new organizational structure, streamlining product development and design for faster delivery (19 people). Successfully launched the Timiza app in Kenya, resulting in over one million new mobile money customers. Led conversational AI initiative, with roadmap for NLP-based support and transactions, resulting in the 'Abby' chatbot.

  • Director: Design and Product Development

    • May 2017 - Nov 2017

    Joined Barclays Africa Group Limited as it was transitioning to Absa Africa Group Limited during 2018.

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  22seven Digital

  • Cape Town Area, South Africa

  • Digital Director

    • Jan 2015 - May 2017
    • Cape Town Area, South Africa

    Led product innovation for multi-platform financial consolidation, insights and investment platform. Collaborated with technical, content, and financial specialists to deliver a superiour customer experience. Focus was innovation roadmap. Led strategic on-boarding, resulting in a 20% increase in engagement and long-term retention.

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  Redshift Digital

  • Cape Town, Western Cape, South Africa

  • Co-Founder

    • 2001 - 2014
    • Cape Town, Western Cape, South Africa

    Co-founded Redshift, a multimedia design and technology company focused on delivering user-centric digital experiences. Conceived and built successful online bingo game system, later licensed and then acquired by Microgaming. Team of 45 designers and developers, Global clientele included Electronic Arts, MTV, Old Mutual, British American Tobacco, DSTV, Supersport, Sanlam, Volkswagen, Ogilvy & Mather, Kaiser Foundation. Winner of numerous design awards.

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  Tinderbox Interactive

  • Cape Town, Western Cape, South Africa

  • Art Director

    • 1999 - 2001
    • Cape Town, Western Cape, South Africa

    At Tinderbox I worked on a wide range of multimedia and web projects for big clients such as Land Rover, Honda, M-Net, SuperSport, Men's Health. My role included:• Digital Art Direction• UI and UX Design • Web development• AnimationTinderbox was a the leading digital agency in South Africa and stood at the forefront of digital design and technology.