Experience

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  John Atencio

  • Vice President Marketing & Sales

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  John Atencio Jewelry

  • Vice President Marketing & Sales

    • Jan 2019 - Present

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  JOHN ATENCIO

  • Denver, Colorado

  • Director of Marketing and Wholesale Operations

    • May 2016 - Jan 2019
    • Denver, Colorado

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  Pure Yoga

  • Greater New York City Area

  • Certified Yoga and Meditation Teacher

    • Mar 2015 - Aug 2015
    • Greater New York City Area

    400 Hour Teacher Certification through Pure Yoga with 200 hours RYT with the Yoga Alliance. Included 200 hours of Hatha (Lifestyle of a Yogi) training in Rishikesh, India and 200 hours of Meditation (Levels I and II) training in NYC. All instruction guided by Master teacher Yogi Charu. Concentrated training and expertise in Yoga Nidra, Guided Meditation and Chakra Alignment.

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  Thistle & Bee

  • Greater New York City Area

  • Director of Marketing and Design

    • Jan 2001 - Jun 2015
    • Greater New York City Area

    MARKETING: Managed all aspects of marketing and brand development for Thistle & Bee, a luxury sterling silver branded jewelry and gift ware line with distribution in 48 states. Included strategic planning, execution, analysis systems, budgeting, product development, brand-positioning, customer relations and communications. Lead and managed annual consumer/ trade advertising campaigns and initiatives, including a targeted B2B and B2C Co-op effort with major wholesale accounts. Managed external vendors in the strategic development of the Thistle & Bee website, bi-annual catalog (concept, creative, copy, product representation, printing and logistics), direct mail campaign, photography, brand packaging, collateral, public relations releases and events, and social media. Maintained a strong, consistent branding message across multiple platforms. Comprehensive management of image files and customer database for online and direct mailing programs. MERCHANDISING: Directed Trade Show activities at major US Jewelry Shows, including booth layout, set-up, and development of PR packages, visuals and collateral materials. Worked closely with internal team on presentation of new collections. Developed and implemented signature display and merchandising program in coordination with sales team - creating the first unified and consistent brand presence. Generated signature orange and black gift box and pouch, sourcing and managing costs and inventory across the line. Worked closely with key industry organizations.DESIGN: As head of design, worked closely with president, production facilities and EVP of manufacturing on all aspects of jewelry design strategy and development. Generated comprehensive annual trend and volume analysis, inspiration boards and design concepts. Managed development of designs through sample approval and collection development.RETAIL: Worked with internal team on the opening of the Thistle & Bee Flagship Store.

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  Joseph E. Seagram & Sons

  • Senior Product Manager- Premium Spirits Marketing Division

    • 1986 - 1988

    Managed the marketing and strategic development of the Myers's Rum brand. Successfully developed a differentiated luxury brand positioning and a regional multi-tiered, diversified marketing and selling effort.

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  James River Corporation

  • Norwalk, Connecticut

  • Product Manager, Consumer Products Division

    • 1979 - 1986
    • Norwalk, Connecticut

    Developed and executed the national introduction of two innovative product lines within the New Products Meal service division.Managed the marketing efforts behind several consumer brands in the Dixie Consumer and Towel and Tissue Divisions of American Can Company and James River Corporation. (The consumer products division of American Can Company was sold to James River Corporation in 1982).Received the 'Finding a Better Way' Award for two consecutive years for new product development.