Experience

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  AVIXA

  • United States
  • Non-profit Organizations
  • 200 - 300 Employee

  • Director of Content Delivery

    • Sep 2018 - Present

    Scope: Product owner responsible for defining and driving the product roadmap and creating a cohesive user experience across all digital platforms for the Association.• Led the launch and design of a new website resulting in a 2.1M increase in page views and 130K increase in users year over year.• Championed the creation of an online, searchable training catalog resulting in a year over year increase of 372K visitors to the Association’s training content.• Implemented a video platform, enabling the Associations recorded webinar content to be more visible and accessible to users.

  • Director, International Marketing

    • Mar 2015 - Sep 2018

    • Produced and managed 12 annual global trade shows.• Designed, executed and communicated a consistent brand presence at global trade shows.• Increased membership and participation in global education programs by 15%. • Negotiated vendor contracts for stand build and catering.• Managed all aspects of logistics for trade show presence including: setting timelines for stand design, production of graphics, arranging audio/video, advertising and promotions, logistics, and managing the production and translation of assets and collateral for each region. • Provided marketing leadership for Internationally dispersed sales teams for Europe, Asia, India, Oceania, and Latin America.• Built worldwide communications team of in-region MARCOMM professionals to address location-specific marketing and communication goals.

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  Meyer Sound

  • Berkeley, CA

  • Director of Marketing

    • Jun 2014 - Mar 2015
    • Berkeley, CA

    • Managed multiple multi-million annual budgets ($5.2 M marketing and $1.2M trade shows).• Managed direct reports across global cross-functional PR, Web, Creative, Marketing and Trade show teams.• Planned and managed VIP customer experiences, complex product launches, and corporate events, both d...

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  Meyer Sound

  • United States
  • Appliances, Electrical, and Electronics Manufacturing
  • 300 - 400 Employee

  • Marketing Manager

    • 2010 - 2014

    • Headed complex product launch that involved managing in-house creative services team, setting timelines and managing web and collateral development, advertising, presentation material, and planning live product demos — yielded a 31% boost in annual sales.• Strategized and led digital campaign (promotion of product teaser videos) capturing 1,000+ sales leads, along with increased website traffic and social media buzz.• Planned and executed 12-20 global on-budget trade shows and events annually, generating an average 250 sales leads per show.• Handled inside-out details of high profile VIP customer experiences at the Montreal Jazz Festival, Montreux Jazz Festival and the Telluride Film Festival that led to new long-term Meyer Sound business customer relationships.• Navigated a cross-functional, geographically-dispersed environment, developed and produced a video and presentation material for the U.S.’s largest trade show demo room. Ignited show buzz showcased by 200+ sales leads per demo; and standing-room-only attendance.

  • Marketing Project Manager

    • 2006 - 2010

    • Implemented project management tool that enabled shared knowledge/efficiency.• Managed trade shows worldwide (Amsterdam, Beijing, Shanghai, Frankfurt, Dubai, London, Sydney, Mexico City, New York City, Las Vegas, Orlando, San Francisco), including planning meetings, promotions, logistics, venues, agendas, exhibits, and collateral. Delivered company’s unified global branding.• Managed operations for 150+ page product catalog.

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  LCS Audio (now Meyer Sound)

  • Sierra Madre, CA

  • Marketing Coordinator

    • 2004 - 2006
    • Sierra Madre, CA

    LCS, a manufacturer of multichannel digital audio mixing and processing products and electronic acoustic enhancement, was acquired by Meyer Sound 11/2005. After early administrative support successes with LCS (1998-2004): Promoted to manage customer / trade show events and advertising/marketing f...

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  Fisk English School

  • Niteroi, Brazil

  • English Teacher

    • Dec 1997 - Jun 1998
    • Niteroi, Brazil
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  Warner Bros.

  • Executive Assistant

    • 1987 - 1993