Experience

• 

  New Aim Pty Ltd

  • Melbourne, Victoria, Australia

  • Marketing Coordinator

    • Sep 2020 - Present
    • Melbourne, Victoria, Australia

• 

  New Balance

  • Melbourne, Victoria, Australia

  • Salesperson

    • Oct 2019 - Present
    • Melbourne, Victoria, Australia

    - Skilled in a range of retail operation (stocking, merchandising, customer transactions, and check-out processes)- Providing exceptional customer experiences on an intimate level- Capitalising on opportunities to upsellAchievement:- Achieved and maintained a high level of sales conversions, contributing to the store’s KPI, which has been recognised by my manager

• 

  Reprise Australia

  • Melbourne, Victoria, Australia

  • Student marketing consultant

    • Jan 2020 - Feb 2020
    • Melbourne, Victoria, Australia

    - Led a team of 4 students to work on a project and identified tangible solutions to the organisation to increase company awareness and subsequently attract potential talent and clients- Conducted 5 focus groups and 2 surveys to understand talent and employee sentiment- Analysed competitors’ social media activities across 4 channels to develop a content strategy to enhance the online presence- Selected out of 108 candidates to represent Melbourne Business School, as part of the highly-selective Melbourne Business Practicum subject.Achievement:- Simplified content production process by formulating a content calendar and recommending the assigned responsibility- Provided creative recommendations and viable solutions for the client to be implemented in 2020

• 

  Level Up Studies Pty Ltd

  • Melbourne, Australia

  • Marketing Intern

    • Nov 2018 - Feb 2019
    • Melbourne, Australia

    - Developed social media marketing strategies to increase subscribers, fans, site visitors, and engagement- Analysed social media marketing data and provide recommendations- Created social media marketing materials including posts and videos Achievement:- Managed social media accounts including Facebook, Instagram, and YouTube, to boost engagement by 20%

• 

  ADK

  • Taiwan

  • Senior Account Executive

    • Oct 2014 - Aug 2017
    • Taiwan

    - Managed solid client relationships, developing and executing yearly marketing strategies and advertisements to achieve projected sales targets- Partnered with Media / PR / Artists agencies. Managed quality control in delivering effective campaigns- Multimedia application and evaluation: TVC / Print / OOH / WEB (Mobile) / WoM / Social Media- Executed middle to large marketing events, including brand launch press conference and consumer campaigns- Key Accounts – EPSON, CITIZEN watch, Franklin Templeton Investments, KGI BankAchievements: - Exceeded expectation in communication skill from managers and stakeholders- Developed annual marketing strategies that resulted in 20% sales increase- Acquired new clients Infiniti and La Rive Gauche de la Seine in successful team delivery on business development pitches

• 

  ADK

  • Taipei City, Taiwan

  • Account Department Intern

    • Jul 2014 - Aug 2014
    • Taipei City, Taiwan

    - Monitored media and daily news for relevant information to the clients and their competitors- Tracked the performance of advertising campaigns using Google Analytics, and provided recommendations to the Account Director based on data insights

• 

  Voice of Hakka Broadcasting Co., LTD

  • Miaoli County, Taiwan

  • Intern

    • Jul 2013 - Aug 2013
    • Miaoli County, Taiwan

    - Produced 2 radio programs including recording, editing, and compiling the rundown- Created advertising copy for 10 clients- Wrote radio play scripts and assisted in holding summer camps, helping 40 elementary school students engage in recording projects

• 

  Dale Carnegie Training

  • Counsellor

    • Jul 2010 - Aug 2010

    - Assisted lecturer to lead the team, helped more than 60 students improve interpersonal relationships and communication skill, and boosted their confidence