Bio
Experience
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Planet Foods Inc.
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Victoria, BC
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Vancouver Island Account Manager/Representative
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Feb 2013 - Jul 2020
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Victoria, BC
New business development, brand sales management for key grocery island accounts; Thrifty Foods, Market Stores, Fairways, Country Grocer and key health food independents.
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JB Sales
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Victoria, BC
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Brand Management
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May 2012 - Nov 2012
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Victoria, BC
Consultant, brokerage for start-ups and emerging brands with a focus on natural, organic and speciality products.
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Spoonk Space
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Victoria, BC
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National Sales Manager (HABA) - Canadian & US Market
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Jul 2009 - Jun 2012
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Victoria, BC
Product Development: prepared product for health class of trade, travelled to China to source ethical suppliers. Business Development. Acquired distribution & broker networks for Canadian and US marketplace, acquired key retail including regional Whole Foods for CA & six WF regionals fo...
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Level Ground Trading (Fair Trade Coffee)
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Victoria, BC
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Regional Key Account Manager
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Jul 2008 - Feb 2009
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Victoria, BC
Temp Contract Position - Sales Management - key grocery accounts; Thrifty Foods, Island Independent Buying Group, Fairways, Overwaitea, IGA, Costco. Managed/booked trade spend.
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ReBAR - Noble Foods
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Victoria, BC
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National Sales Manager - Canada & US Market
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Aug 2000 - Jul 2008
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Victoria, BC
Developed new markets - acquired national and US distribution/broker networks. Achieved brand recognition, industry awards "best innovative and new product of the year" (Alive Awards 2001,2002). Boosted sales by 100% in first year, acquiring key grocery/health/mass accounts: Costco, T...
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PSC Natural Food Distributor
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Victoria, BC
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Key Account Sales Rep/Brand Management
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Aug 1999 - Aug 2000
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Victoria, BC
Negotiated and managed trade spend for over 75 suppliers for Thrifty Foods, IIBG, Fairways and independents. Acted as a liaison between supplier and reps, acquiring promotional co-funds.
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MTB Inc. Michael Theodor Brokerage
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Vancouver, BC
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Outside Key Account Rep / Trade Show Coordinator
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Jan 1994 - Dec 1997
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Vancouver, BC
Capers, Choices Key Account representative for approx. 30 brands; Imagine Foods, Muir Glen, Natrol, Hain Pure Foods, Odwalla, Newman's Own Organics, Mrs. Leepers, Thai Kitchen and many others. Trade show (CHFA East/West) co-ordination of 20 booths and packaging compliance co-ordinator.
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Excel Institute
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Tokyo, Japan & San Francisco
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Managing Director/Business Instructor
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Apr 1987 - Sep 1993
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Tokyo, Japan & San Francisco
Managed a 15 week intensive business admin program designed for Japanese women to develop marketable bilingual business skills required to secure a career position with Fortune 500 companies based in Tokyo & Osaka, Japan. Managed 9 instructors and taught office procedures, typing and busines...
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Education
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Vega Culinary Arts
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York University
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