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Jocelyn Bates is a seasoned sales and account management professional with extensive experience in grocery, natural foods, and start-ups. She has successfully developed and managed key business relationships, driven sales growth, and expanded market presence for various companies. With a strong educational background in modern dance and a certificate in whole food cooking, Jocelyn brings a unique blend of creativity and business acumen to her roles.

Experience

  • Planet Foods Inc.
    • Victoria, BC
    • Vancouver Island Account Manager/Representative
      • Feb 2013 - Jul 2020
      • Victoria, BC

      New business development, brand sales management for key grocery island accounts; Thrifty Foods, Market Stores, Fairways, Country Grocer and key health food independents.

  • JB Sales
    • Victoria, BC
    • Brand Management
      • May 2012 - Nov 2012
      • Victoria, BC

      Consultant, brokerage for start-ups and emerging brands with a focus on natural, organic and speciality products.

  • Spoonk Space
    • Victoria, BC
    • National Sales Manager (HABA) - Canadian & US Market
      • Jul 2009 - Jun 2012
      • Victoria, BC

      Product Development: prepared product for health class of trade, travelled to China to source ethical suppliers. Business Development. Acquired distribution & broker networks for Canadian and US marketplace, acquired key retail including regional Whole Foods for CA & six WF regionals fo...

    • Regional Key Account Manager
      • Jul 2008 - Feb 2009
      • Victoria, BC

      Temp Contract Position - Sales Management - key grocery accounts; Thrifty Foods, Island Independent Buying Group, Fairways, Overwaitea, IGA, Costco. Managed/booked trade spend.

    • National Sales Manager - Canada & US Market
      • Aug 2000 - Jul 2008
      • Victoria, BC

      Developed new markets - acquired national and US distribution/broker networks. Achieved brand recognition, industry awards "best innovative and new product of the year" (Alive Awards 2001,2002). Boosted sales by 100% in first year, acquiring key grocery/health/mass accounts: Costco, T...

    • Key Account Sales Rep/Brand Management
      • Aug 1999 - Aug 2000
      • Victoria, BC

      Negotiated and managed trade spend for over 75 suppliers for Thrifty Foods, IIBG, Fairways and independents. Acted as a liaison between supplier and reps, acquiring promotional co-funds.

    • Outside Key Account Rep / Trade Show Coordinator
      • Jan 1994 - Dec 1997
      • Vancouver, BC

      Capers, Choices Key Account representative for approx. 30 brands; Imagine Foods, Muir Glen, Natrol, Hain Pure Foods, Odwalla, Newman's Own Organics, Mrs. Leepers, Thai Kitchen and many others. Trade show (CHFA East/West) co-ordination of 20 booths and packaging compliance co-ordinator.

  • Excel Institute
    • Tokyo, Japan & San Francisco
    • Managing Director/Business Instructor
      • Apr 1987 - Sep 1993
      • Tokyo, Japan & San Francisco

      Managed a 15 week intensive business admin program designed for Japanese women to develop marketable bilingual business skills required to secure a career position with Fortune 500 companies based in Tokyo & Osaka, Japan. Managed 9 instructors and taught office procedures, typing and busines...

Education

  • Vega Culinary Arts
  • York University

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