Experience

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  Mindset Retail & Strategy

  • São Paulo e Região, Brasil

  • Executive Director

    • Aug 2018 - Present
    • São Paulo e Região, Brasil

    Retail and Services Expansion ConsultingPartner and General Director, +30 projects for ~15 large retail and service clients such as: DPSP Group, Pague Menos, Cobasi, Ferreira Costa, Burger King, BRF Mercato Sadia, Panvel, Movida Locação e Seminovos, Leroy Merlin, among others.• Management and analysis of a large amount of sectoral and market economic data, as well as financial and sociodemographic data inherent to the client's core business, to build rationales through mathematical regressions (machine learning and artificial intelligence) and thus allow decision-making and prediction of results.• Solutions that use geointelligence, market intelligence and economic/financial analysis to develop expansion plans for retail and service networks, ranging from the national level to specific metropolises. Plans range from long-term strategic, tactical to identify districts or areas with a socio-demographic profile that indicates greater profitability, and specific analyzes of locations with large resource allocations.• Structuring expansion and real estate areas, which mostly include: prospecting points; Market intelligence; technical, legal and economic feasibility; negotiation of real estate contracts; architecture; engineering; real estate regularization; project management; maintenance and facilities.• Structuring a project office (PMO) with development of PMBOK and Agile project management concepts, construction of governance and planning and control tools.• Pre-investment study projects and post-investment consultancy with dialogue with private equity funds such as Kinea Itaú, EB Capital and Mubadala Capital

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  Profarma

  • Rio de Janeiro

  • Retail Vice President

    • Feb 2017 - Jul 2018
    • Rio de Janeiro

    Formed by Profarma Distribuição and the pharmaceutical retail chain d1000, both publicly traded, the Profarma Group is present in 15 states in Brazil. With 7,000 employees, 14 Distribution Centers and more than 200 stores, the Group's gross revenue in 2023 was R$ 20 Bi and R$ 1.83 Bi from the Retail BU – d1000 Varejo Farma. Vice President of the Retail BU and Director of Expansion - Reporting to the CEO, he was the main executive of the retail chain with 200 stores in 5 states, working on expansion and managing the operations of the stores. Management of + 2,500 people. • Construction of the Group's strategic planning, together with a large international consultancy and the American parent company. • Leadership of the consolidation process of the 3 recently acquired companies with 4 pharmaceutical retail banners. • Development and creation of organizational culture for core retail business. • Design of flag positioning, brand restyling, review of store merchandising/visual communication. • Implementation and systematization of category management and tactical/strategic CRM definitions. • Execution and construction of strategic expansion planning. • Contribution to the company's funding and capitalization process, together with the Investor

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  RD

  • São Paulo, Brasil

  • Expasion Director

    • Jan 2011 - Dec 2016
    • São Paulo, Brasil

    Publicly traded company with 3,000 pharmacies in Brazil and healthcare businesses. The company began its exponential organic growth cycle in November 2011, the result of the union between Droga Raia and Drogasil, growing to become the largest pharmacy chain in Brazil and expanding beyond pharmaceutical retail, integrating B2B solutions and digital platforms. 58 thousand employees and Gross Revenue 2023 R$36.4 Billion Expansion Director, reporting to the CEO, was responsible for leading the Expansion Department, with 30 people, who worked in the chain's accelerated growth process, implementing 760 stores in 6 years . • Implementation and development of market intelligence and geointelligence concepts to value the location of a commercial point. • Implementation and development of “commercial infrastructure” concepts for convenience and shopping experience: “visibility, accessibility, parking comfort, circulation in the store, are integrated and inseparable aspects for evaluating a good commercial location.” • Development and creation of a methodology that combined speed and quality of expansion, based on an integrated and systemic vision of project management. Management of + 20 internal and external stakeholders, +150 concomitant projects in different phases, with 216 stores opened in 2016. • Main responsible for building stores and purchasing technical supplies for implementation, such as: shelves, signs, visual communication, furniture, etc. ., managing budget ~R$ 345 MM, in 2016.

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  Dia Group

  • São Paulo, Brasil

  • Real Estate Executive

    • Jan 2001 - Jan 2011
    • São Paulo, Brasil

    Spanish neighborhood supermarket chain, belonging to the Carrefour Group at the time, introduced the concept of discount food retailing in the country. Implementation Manager for the Southern Region of Brazil (2009 – 2011) Prospecting and Expansion Intelligence Manager (2006 – 2009) Real Estate, Engineering and Project Executive (2001 – 2006) Maintenance Manager (2001 – 2006) • Technical and investment in inputs for opening a store: works and technical purchases • Strategic Plans, New Markets, Site Selection, Site Acquisition, Marketing and Financial Assessment of the commercial location. • Leadership of the implementation of a Regional Center, carried out through the regionalization of multidisciplinary centers, which independently manage the complete operation of the business in that geographic division. • Master Franquia, start of the Master Franchise of the Day project in Brazil. • Opening of +600 stores and 3 distribution centers, leading Dia Brasi to become the third country in gross revenue for the Group, among the 11 operations: Spain, France, China, Portugal, among others.