Okay, let’s tackle this. So Joanne has a broad range of marketing skills, but she’s not a software engineer or a lawyer. She’s a marketing professional with experience in event planning and trade shows. Location is Minneapolis, Minnesota, which is a mid-sized market. According to the Bureau of Labor Statistics, the median annual salary for marketing managers in the Minneapolis-St. Paul-Bloomington, MN-WI Metropolitan Division is around $114,000. However, this is a management role, not a specialist like a marketing communications or social media expert. Let’s look at average hourly rates for marketing specialists in the US. According to Glassdoor, the average hourly rate for a marketing specialist in the Minneapolis area is around $40–$60. Considering Joanne’s skills and experience, I’ll estimate her hourly rate to be around $50–$75, on the higher end of that range.