Experience

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  eVN Inc.

  • Greater Detroit Area

  • Director, Accounts

    • Feb 2018 - Present
    • Greater Detroit Area

• 

  General Motors

  • Manager, Global CGI, Digital Marketing, Corporate Advertising

    • Jan 2008 - Jan 2018

    Center of expertise on CGI, driving innovation, information, and use of cutting edge techniques that add value to our brands and global teams.Managed a global CGI (Computer Generated Image) model that makes it more efficient to create advertising/marketing assets for use in print, TV, web, training and PR. Create and leverage 3D garage of virtual vehicles and digital assets globally.

  • Manager, Mobile Strategy and Operations

    • Jan 2010 - Jan 2012

    Drove an overall mobile strategy (inception through execution) through GM that enabled a consistent, integrated and optimized approach to mobile communication that demonstrated GM innovation, created industry leadership and was tied to a long term business benefit.

• 

  General Motors

  • Manager, GMC Digital Marketing and CRM

    • May 2007 - Nov 2008

    Drive digital advertising and emerging digital media throughout organization. Manage divisional CRM (direct mail, fufillment, dealer magazine, email recontact stream) and website activities (gmc.com). Direct digital component of vehicle integration into branded entertainment to increase levels of engagement and leads.

  • Saab, Manager Retail Programs

    • 2007 - 2008

    Manage Saab's national sales programs focused on improving Saab dealers' profitability and stability.

• 

  General Motors

  • Advertising / Communications Manager, GM Card

    • 1999 - 2006

    Responsible for advertising and communications at GM Cardmember Services. Plan and execute Card marketing programs focused on optimizing GM Card's profit levers. Bolster awareness through all phases of TV, print, radio, and banner advertising campaigns. Initiate strategy and execute events and sponsorships (e.g. NASCAR, golf, concerts). Develop integrated direct mail and web marketing campaigns to provide targetied private incentive offers.

  • Manager, Brand Strategies

    • 1995 - 2006

    Responsible for developing and communicating brand strategies focusing on favorably positioning the Saturn brand to capture target buyers. Leverage understanding of market conditions, competitive environment and Saturn's objectives to develop unique strategies. Consult on future portfolio direction with design studio and portfolio engineering.

• 

  General Motors - Electric Vehicle

  • Product Planning Manager, GM Electric Vehicle

    • 1991 - 1995

    Provide direction to Engineering staff and Design Studio to ensure customer's voice is represented in all aspects of the vehicle. Presented electric vehicle and its technology to media, government agencies and general public throughout the United States to raise interst and awareness. Represent GM on battery consortium with top five automotive companies.

• 

  Cadillac Division - General Motors

  • Zone Sales Representative - Dallas, Texas

    • 1983 - 1988

    Manufacturer's representative to Cadillac Dealers. Coordinate dealer marketing groups; administer merchandising and advertising programs; analyze dealer finacial data to highlight successes/deficiencies and make recommendations for improvement.