Okay, let’s tackle this. So Joanne has 38 years of experience as an operations manager, which is a long time. Her skills in online advertising, publishing, and digital marketing are also in demand. Location is Fullerton, California, which is a relatively affordable area. Considering her experience and skills, she might charge lower rates compared to urban areas or professionals with similar experience in high-demand industries. Maybe around $75 per hour, which is a rough estimate considering the cost of living in Fullerton and her level of experience.