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Joanne Mccormick is a seasoned fashion and textile professional with extensive experience in apparel design, product development, and trend analysis. She has held key positions at Barbour, Berghaus Ltd, and Trespass, driving design direction and product growth. Joanne holds a Bachelor of Arts degree in Fashion/Textile Design from Liverpool John Moores University.

Experience

    • United Kingdom
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Head of Design (Womens Outerwear)
      • Dec 2023 - Present

    • Design & Development Manager
      • Jun 2016 - Present

    • United Kingdom
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Senior Designer
      • Apr 2013 - Jun 2016

      - Lead the design of multiple Berghaus performance outdoor and lifestyle product ranges. key influence in defining design direction by translating foresight and macro trends into seasonal design direction- Design of Special Make-Up product ranges in collaboration with key accounts- Specialising in the design and business growth of womens specific outdoor product & directional performance lifestyle product.

    • Designer
      • Sep 2010 - Mar 2013

      Design of multiple technical performance outdoor and lifestyle product ranges. Focused in driving the growth of womens product line through considered design.

  • Trespass
    • Glasgow, United Kingdom
    • Designer/Product Developer
      • Jul 2005 - Aug 2010
      • Glasgow, United Kingdom

      - Design & Development of performance snowboard, ski & outdoor product as well as Surf, Swimwear & lifestyle ranges across mens, womens and Childrenswear. Producing own brand and specialist ranges for UK high street retailers such as Next, Marks & Spencer and other international retailers.- Creation of line plans by identifying key trends and potential areas of business growth.- Design of graphic & surface print for multiple range of materials- Analyse & negotiate costs by dual sourcing across multiple vendors- Product development from design concept through to fully finished bulk sample working with global vendors

    • Designer & Store Manager
      • Feb 2002 - Jul 2005
      • Ednburgh

      - Design of couture ladieswear for private clients and seasonal range instore samples- Assisted manufacture of product across machine sewing, hand sewing, beading and pattern cutting- Buying of complimenting accessories and pre-manufactured ladieswear ranges.- Source & management of all fabrics & raw materials for production.. - Product managed new company website and new company identity including photoshoot design direction

  • Royal Navy
    • Liverpool, United Kingdom
    • Honorary Midshipman
      • Sep 1996 - Jan 1999
      • Liverpool, United Kingdom

      Liverpool University Royal Navy ReservesTraining focused in navigation and seamanship practiced in deployments at sea

Education

  • 1996 - 1999
    Liverpool John Moores University
    Bachelor of Arts (B.A.), Fashion/Textile Design
  • 1994 - 1996
    Derwentside College
    A-level, Art and Design
  • 1994 - 1996
    Derwentside College
    Advanced GNVQ, Art and Design
  • St Bedes Lanchester, Co.Durham

Suggested Services

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Industry Focus. “Retail Apparel and Fashion”

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