Bio
Experience
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United States
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Construction
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300 - 400 Employee
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Director of Marketing
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Jul 2021 - Present
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Marketing Manager
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Dec 2016 - Jul 2021
- Design,conceptualization and coordination of proposals for upcoming construction projects- Creation and implementation of marketing and communications strategies across all channels including print and digital- Management of branding throughout the company including customer facing and internal efforts.- Content management on company website and social channels- Database management for all past project information and media including architectural drawings, RFP’s and photography- Collaborate with executive team to create, execute and manage company marketing plan- Develop and design collateral for training, recruiting and advertising- Manage relationships with vendors for print, video and digital efforts
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Marketing Coordinator
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Jul 2014 - Dec 2016
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Marketing & PR Manager for Lamborghini & Lotus
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Jun 2013 - Apr 2014
- Managed the Marketing & PR team for Lamborghini and Lotus - Responsible for creating annual marketing plans for both Lamborghini and Lotus, including allocation of budget and developing marketing strategies to reach out to niche market- Oversaw various campaigns, including the launch of the Lamborghini Aventador, special edition Lamborghini Gallardo, the new Lamborghini Huracan, Lotus Exige S and Evora, and ensured annual sales goals were reached - In charge of finding suitable co-op opportunities to maximize exposure of our products while working with the sales team to ensure the effectiveness of each opportunity- Led the designing and creation of different collateral and marketing materials - Drafted numerous press releases, organized media test drives and handled all media requests
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Marketing Specialist
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Aug 2011 - Jun 2013
- Supported Marketing Manager in event management, media relations, and other projects- Coordinated with 3rd party vendors to ensure quality and timely delivery of materials - Tracked and compared sales performance of Lamborghini/Lotus with competitors
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OTE Communications Inc.
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Taipei, Taiwan
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Senior Account Executive
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Jan 2010 - Aug 2011
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Taipei, Taiwan
- Project managed and executed numerous consumer and media events - Monitored media exposure for various clients such as Universal and Watsons- Created and presented proposals for client acquisition including Adidas, Calvin Klein and Nestea
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Marketing & Sales Assistant
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Sep 2009 - Dec 2009
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Project Manager / Event Coordinator
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Mar 2008 - Dec 2008
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Education
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2003 - 2007UC Irvine
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Industry Focus. “Marketing and Advertising”
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