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Joanne Lu is a seasoned marketing professional with 20+ years of experience in digital marketing, event management, and public relations. She has held leadership roles at NOVO Construction, Inc., Gramus International Co., Ltd., and OTE Communications Inc., where she managed marketing campaigns, events, and teams. Joanne holds a degree from UC Irvine.

Experience

    • United States
    • Construction
    • 300 - 400 Employee
    • Director of Marketing
      • Jul 2021 - Present

    • Marketing Manager
      • Dec 2016 - Jul 2021

      - Design,conceptualization and coordination of proposals for upcoming construction projects- Creation and implementation of marketing and communications strategies across all channels including print and digital- Management of branding throughout the company including customer facing and internal efforts.- Content management on company website and social channels- Database management for all past project information and media including architectural drawings, RFP’s and photography- Collaborate with executive team to create, execute and manage company marketing plan- Develop and design collateral for training, recruiting and advertising- Manage relationships with vendors for print, video and digital efforts

    • Marketing Coordinator
      • Jul 2014 - Dec 2016

    • Marketing & PR Manager for Lamborghini & Lotus
      • Jun 2013 - Apr 2014

      - Managed the Marketing & PR team for Lamborghini and Lotus - Responsible for creating annual marketing plans for both Lamborghini and Lotus, including allocation of budget and developing marketing strategies to reach out to niche market- Oversaw various campaigns, including the launch of the Lamborghini Aventador, special edition Lamborghini Gallardo, the new Lamborghini Huracan, Lotus Exige S and Evora, and ensured annual sales goals were reached - In charge of finding suitable co-op opportunities to maximize exposure of our products while working with the sales team to ensure the effectiveness of each opportunity- Led the designing and creation of different collateral and marketing materials - Drafted numerous press releases, organized media test drives and handled all media requests

    • Marketing Specialist
      • Aug 2011 - Jun 2013

      - Supported Marketing Manager in event management, media relations, and other projects- Coordinated with 3rd party vendors to ensure quality and timely delivery of materials - Tracked and compared sales performance of Lamborghini/Lotus with competitors

    • Senior Account Executive
      • Jan 2010 - Aug 2011
      • Taipei, Taiwan

      - Project managed and executed numerous consumer and media events - Monitored media exposure for various clients such as Universal and Watsons- Created and presented proposals for client acquisition including Adidas, Calvin Klein and Nestea

    • Marketing & Sales Assistant
      • Sep 2009 - Dec 2009

    • Project Manager / Event Coordinator
      • Mar 2008 - Dec 2008

Education

  • 2003 - 2007
    UC Irvine

Suggested Services

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Industry Focus. “Marketing and Advertising”

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