Experience

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  Vertical Leap

  • Portsmouth, United Kingdom

  • Head of Content Marketing

    • Aug 2016 - Present
    • Portsmouth, United Kingdom

    Leading and managing the content marketing services at Vertical Leap.

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  Ensemble Communications

  • Portsmouth, United Kingdom

  • Marketing and communications consultant

    • Mar 2015 - Jul 2016
    • Portsmouth, United Kingdom

    Ensemble Communications is a communications consultancy able to support any business with a range of communications services including: communications strategy and planning, copywriting, public relations, brand management, design advice, social media support, website management, staff engagement and internal communication. We work with your business or communication team to provide a seamless service to help you meet your deadlines and deliver the product you require.

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  The Guinness Partnership

  • Havant, Hampshire, United Kingdom

  • Marketing and PR Manager

    • Apr 2005 - Mar 2015
    • Havant, Hampshire, United Kingdom

    ■ Management - team of three, manage resources, delivery of strategy, set annual budgets. Member of management team, leadership group and parent company communications group. ■ Marketing and communications strategy - created, obtained board approval and delivered plans. ■ Branding - rebranded organisation, introduced sub-brands and created new products. Managed existing brand identity.■ Advertising - improved library and introduced 12 month rolling calender to link to strategy.■ Events/Conferences -streamlined both internal and external presence, updated exhibition stand, attended conferences jointly with parent company to demonstrate depth and strength. ■ Training - introduced guides to support training such as PR, writing and creating flyers.■ Public relations - created templates and process for managing the media. Managed a range of pro-active and reactive situations - TV,radio, papers, trade magazines.■ Awards- produced submissions featuring developments and customers with great results.■ Publications and newsletters - managed print and production for projects ensuring they are delivered on time, on brand and on budget. Provide copywriting and proof reading as necessary.■ Website - managed tendering process and worked with Parent company to ensure the site bridged the gap between brands. Continued to develop site as per website plan.■ Social media- created specialist sites to target customer groups. Developed and merged sites as part of rebranding exercise.created training to help staff buy into strategy.■ Internal communications - delivered employee engagement strategy alongside internal communications including new briefing system, intranet, management briefs, blogs and social media, ■ Account management - provide advice and knowledge to business functions.

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  Bond Pearce

  • Southampton, United Kingdom

  • Senior marketing executive

    • Sep 2004 - Apr 2005
    • Southampton, United Kingdom

    ■ Newsletters and brochures - responsible for design, production,editing and signing off all external communications. Managed mailing schedule, external comms strategy and mailing lists.■ Public relations - managed PR agency and all activity including relationships, training, signing off all releases and articles, photo library, sponsorship and conference speaking.■ Internal communications - writing and implementing strategy - intranet design, weekly newsletter, monthly staff briefings including all content, scripts and designs.■ Website - copywriting and design of new brand phase one website and post launch website.■ Advertising - design and copywriting for ad campaigns in regional and trade publications.■ Legal directories - completed surveys and managed interviews.■ Budgets - managed all communications budgets.■ Managed two members of staff.

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  Watson Wyatt Worldwide

  • Reigate

  • PR Co-ordinator

    • Oct 2000 - Sep 2004
    • Reigate

    ■ Responsible for UK regional PR activity including strategy, planning, writing press releases, placing articles, adverts and regional budgeting. Produced media packs and held journalist lunches to network. Trained spokespeople to handle media.■ Assist management of UK PR activity. Account manage business areas and work with them to plan activity, produce and distribute press releases, place articles, manage media relations.■ Assist European activity working with local offices to co-ordinate activity.■ Responsible for updating and introducing new design/features to online press office.■ Design and updating of PR section on our intranet site including new ideas, guidelines,talking to the press and writing articles factsheets.■ Write, edit and approve articles for publications, draft and obtain sign off on press releases, handle media enquiries and brief spokespeople to respond.■ Responsible for media analysis of all coverage across Europe.■ Re-design of European media cuttings folder on display in all offices.■ Created conference area on Watsonwyatt.com, to promote speaking and sponsorship events. Internally conference information is monitored including competitor events.■ Produced press office business card. Designed card to list areas of expertise along with a pull off business card with contact details of press office team.■ Responsible for completing surveys or questionnaires for publications.■ Post seminar brochure production which is issued to attendees and other targets from the event. Write copy and sign off final version with a practice member.■ Responsible for contacts list and information sent to key journalists from Watson Wyatt.■ Responsible for producing Q&As and briefing journalists on controversial subjects.

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  Bacon & Woodrow

  • Epsom

  • Marketing Communications Executive

    • Aug 1998 - Oct 2000
    • Epsom

    ■ Researching, planning and implementing 12 month hospitality programme and co-ordinating individual events. Conducted evaluation after each event which was used to assist future planning. Organised internal trade fair, and produced internal information pack for client facing staff.■ Responsible for all aspects of PR/Event and Communications activities for a 6 month period in the absence of a manager.■ Management of communications team. Involved in job description creation and interview process for a new member of staff.■ Writing and implementing hospitality process, creating a new design for the firm-wide calendar of events.■ Responsible for individual event budgets and several other communication budgets.Responsible for producing proposal for hospitality budget for the year 2000/2001.■ Liaison with PR spokespeople and PR Consultancy to produce press releases, editing and ensuring circulation of releases. Close contact with journalists prompted me to design a press call training model and run seminars throughout the company to implement the model.■ Worked with other areas of the company to produce corporate literature and newsletters. Including developing new material as well as updating existing literature plus editing material, copywriting and approving all work before printing and distribution commences.■ Updating and editing the website on a regular basis. Member of team developing new website.■ Booking advertising space, briefing design company and supplying written copy for their use. Responsible for placing directory entries and ensuring a consistent approach for text and design throughout the company.■ Creating and developing electronic photographic library. ■ Responsible for temporary and new staff, writing and implementing induction pack.■ Marketing account manager for two business functions■ Dealt with sponsorship proposals and their implementation.