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Joanna Winsor (Burke) is a seasoned marketing and communications professional with a strong background in non-profit management, public relations, and event planning. With over 8 years of experience in the Greater Toronto Area, she has led various marketing and communications teams and has a proven track record of delivering successful campaigns and events. She holds a Graduate Certificate in Corporate Communication and Public Relations from Fanshawe College and a Digital Marketing Certificate from BrainStation. Joanna is also certified in Food Safety and has a strong understanding of social media marketing and corporate communications.

Credentials

  • Food Handler Certificate
    FoodSafetyTraining.ca
    Jan, 2021
    - Apr, 2026

Experience

    • Director, Marketing & Communications
      • Mar 2024 - Present
      • Toronto, Ontario, Canada

  • Jobo Creative
    • Toronto, Canada Area
    • Owner
      • Dec 2015 - Present
      • Toronto, Canada Area

      - Work with external client’s to fulfill their creative marketing needs- Create advertisements and print materials and package appropriately for print- Support with brand management and development

  • Food Banks Mississauga
    • Mississauga, Ontario, Canada
    • Director of Marketing and Communications
      • Apr 2020 - Mar 2024
      • Mississauga, Ontario, Canada

      -Provide vision and leadership to Food Banks Mississauga integrated brand and marketing efforts -Led company marketing, communications, and public relations strategy, annual plans, campaign plans, budget creation and management-Led company rebrand from the Mississauga Food Bank to Food Banks Mississauga

  • True Patriot Love Foundation
    • Toronto, Canada Area
    • Manager, Brand Marketing & Campaigns
      • Aug 2018 - Apr 2020
      • Toronto, Canada Area

      - Project manage all foundation marketing campaigns ensuring brand alignment- Marketing agency lead for all signature events and campaigns- Global Expedition marketing including collateral and communication pieces

  • Lumacare
    • Toronto, Canada Area
    • Manager, Marketing & Fund Development
      • Oct 2016 - Aug 2018
      • Toronto, Canada Area

      - Oversee the strategy, planning, and implementation of the Resource Development and Communications Department - Research, plan and lead the agency’s fund development strategy- Lead a cross-functional team to execute the agency’s marketing and fund development plans in alignment with the organization's strategic plan- Project manage and lead all agency special events and outreach opportunities

  • tbk Creative
    • London, Canada Area
    • Account Coordinator
      • Jan 2016 - Oct 2016
      • London, Canada Area

      - Worked with a team of Account Managers and Developers to complete web and digital products- Managed monthly deliverables for the company's marketing initiatives- Worked directly with clients to keep projects on track and provide customer service - Provided ongoing support to the executives and management of the company

    • Canada
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications & Corporate Affairs Associate
      • Jan 2015 - Dec 2015

      - Implemented the launch of the rebranding of the organization - Designed, printed, and launched all digital media and print communications- Managed the company website and social media channels exclusively- Developed a donor stewardship program and tracked company donations

    • Special Event/ Project Coordinator (Brand Marketing)
      • Feb 2014 - Jan 2015

      - Planned, developed, and executed special events for the organization- Managed the Agency’s 40th Anniversary Gala celebration with attendancefrom all levels of government officials- Worked with a lead external graphic team for the creation of all print materials

    • Marketing and Communications Coordinator
      • Jun 2012 - Feb 2014
      • Guelph, Ontario

      - Planned and executed annual gala events, fundraisers, and corporate partnerships- Created all digital and print communications - Managed and executed all social media strategy- Created crisis communication plans and participated in risk management planning and implementation

  • TBK Creativetbk
    • Byron, Ontario
    • Jr. PR and Digital Coordinator
      • Jan 2012 - Apr 2012
      • Byron, Ontario

      - Worked in an emerging boutique agency focused on web design, social media marketing, and digital strategy- Used Radian6 software to research and create content for articles featured in the London Free Press- Helped coordinate a contest for non-profit organizations to win a $25,000 website

  • Starbucks
    • London, Ontario
    • Barista
      • Nov 2011 - Apr 2012
      • London, Ontario

      - Provide excellent customer support - Deliver favourable experience - Deliver handcrafted beverages to customers.

    • Summer Camp Director
      • May 2009 - Sep 2011
      • Richmond Hill

      - A community services camp Director in charge of supervising senior camp staff- Specifically in charge of supporting staff program planning, implementation, and conflict resolution - Oversaw the development and allocation of a workable budget/dealt with client and participant concerns, and individuals with special needs

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Fashion 'n' Motion coordinator (volunteer based organization)
      • Mar 2010 - May 2011

      - Led an Executive Team of 8 individuals - Managed a Choreographer's Team of 12 individuals - Oversaw a program of 125+ individuals

    • Orientation Week Leader
      • Mar 2010 - Apr 2011

      - Guide and lead a group of 40 incoming first year students to Wilfird Laurier University - Work within a team setting to provide excellent customer service and experience

    • Fashion 'n' Motion Creative Director (volunteer based organization)
      • Sep 2009 - Apr 2010
      • Waterloo, ON

      - Choreographed and taught 15 choreographed pieces - Effectively communicated and led a group of 125+ individuals - Aided in sponsorship and fashion donations for the production - Worked within a team of 14 choreographers.

    • Fashion 'n' Motion choreographer (volunteer based organization)
      • Sep 2008 - Apr 2009

      - Choreographed a modern contemporary dance piece for 30 women - Raised money for the chosen charity of the year - Worked within a team setting of 14 choreographers.

    • Bacchus General Volunteer
      • Sep 2008 - Apr 2009
      • Waterloo, ON

      - Attend various events in the community - Ensure safety and wellbeing of all Wilfrid Laurier Students - Education and awareness

  • Town of Richmond Hill
    • Richmond Hill, ON
    • Summer Camp Supervisor - Creative Expressions art and dance camp
      • May 2008 - Aug 2008
      • Richmond Hill, ON

      - Programmed appropriate activities for children aged 6-13- Led and executed an art and dance show for all participants each session- Effectively managed a team of staff members - Dealt with client concern

    • Fashion 'n' Motion performer (volunteer based organization)
      • Sep 2007 - Apr 2008
      • Waterloo, ON

      - Worked within a team of 125 people raising money for charity - Time management to tackle commitment alongside being a student

Education

  • 2021 - 2022
    University of Toronto School of Continuing Studies
    Certificate, Non-Profit/Public/Organizational Management
  • 2018 - 2018
    BrainStation
    Digital Marketing Certificate
  • 2011 - 2012
    Fanshawe College
    Graduate Certificate, Corporate Communications and Public Relations
  • 2007 - 2011
    Wilfrid Laurier University
    Honours BA, Communication Studies, minor in Psychology
  • 2004 - 2007
    Bayview Secondary

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Non-profit Organizations”

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