Okay, let’s tackle this. So Joan has 37 years of experience, which is a long time. She’s in marketing and web development, which are in-demand fields. However, her experience is mostly in a single company, Coastal Data Management, which might not be as highly regarded as other industries. Location is New Bedford, MA, which is not a major hub for tech or marketing. Considering her skills and experience, I’d estimate her rate to be on the lower side of the scale. Maybe around $120 per hour, considering the average rate for marketing and web development professionals in the US, which can range from $50 to $200 per hour. However, this is just a rough estimate and may vary based on specific circumstances.