Okay, let’s consider Joan’s skills and experience. She has 21 years of experience in marketing, which is a significant amount of time. Her role as Chief Customer Officer at Color Pages Inc. suggests she has a high level of responsibility and expertise in marketing strategy, which is in demand. However, her experience is not in a field with extremely high demand or high-paying jobs, such as tech or finance. Her location in Largo, Florida, is also a factor. The cost of living in this area is relatively low compared to major cities. Considering these factors, I estimate her hourly rate to be around $80, which is a reasonable rate for a marketing professional with her experience and skills in a smaller market.