Experience

• 

  Real Living Realty Professionals

  • Westfield, MA

  • Realtor

    • Sep 2015 - Present
    • Westfield, MA

    Specializing in vacation homes in Western MA hill towns and the Berkshires and primary residences in Hampden and Hampshire counties. Let me help you find your vacation dream home, or live your vacation dream every day.

• 

  JPM Writing & Design

  • Tolland, MA

  • Publicist/Marketing Communications Consultant and Principal Owner

    • 1998 - Present
    • Tolland, MA

    Marketing Communications strategies for small, established and start-up companies; integration of social media with traditional advertising and public relations campaigns and printed sales promotion materials. Write and/or edit copy for web sites, brochures and press releases, blogs and more.

• 

  First Choice Real Estate

  • Westfield, MA

  • Licensed Real Estate Agent

    • Apr 2014 - Sep 2015
    • Westfield, MA

    Specializing in residential sales, particularly the rural and lakefront community properties in the Western Massachusetts hill towns, the foothills of the Berkshire Mountains. Let me help you find your vacation dream home, or live your vacation dream every day.

• 

  Smith College

  • Northampton, MA

  • Publicity Coordinator for Performing Arts/Box Office Manager

    • 2004 - 2011
    • Northampton, MA

    Publicized over 100 dance, music and theatre performing arts events each year for Smith College. Established and maintained four Web sites, a facebook fan page, a twitter and myspace presence, videos and a blog. Produced full color brochures, press releases, direct mail pieces, print ads, posters and radio commercials. Increased attendance by 20% in one year, promoted the highest attended and grossing production in Smith College Theatre history (The Pirates of Penzance, spring 2011), increased facebook fan base by more than 300% in one year, and saved the college more than 16% in one year through use of technology, reorganization of positions and streamlining of functions in the theatre and dance box office (over 6000 tickets sold each season).

• 

  Smith College Alumnae Association

  • Editorial and Travel Marketing Assistant

    • Jan 2001 - Jan 2004

    Proofread/edited/wrote articles for Alumnae Quarterly MagazineDeveloped marketing letters and ads for Travel programPromoted events (i.e. gallery exhibits, receptions, etc.)

• 

  JPM Writing

  • Freelance Writer

    • Jan 1998 - Jan 2001

    Consulted on marketing communications Wrote copy for brochures and websites for business clients in variety of industries: insurance and investments, art, office furniture, general contracting, graphic design

• 

  Phoenix Insurance/Investments

  • Corporate Communications Manager

    • Jan 1984 - Jan 1998

    Advised the heads of all lines of insurance and investment businesses, and the heads of HR and Public Affairs departments on how to allocate their marketing dollars (in excess of $8 million) Recommended conceptual approaches to multi-million dollar insurance and investment product rollouts, sales contests, employee communication initiatives and community outreach programs; managed the execution of the projects from concept though distribution; controlled budget and tight deadlinesManaged internal and external writers, designers, photographers, videographers and printersFacilitated the conversion of thousands of company printed promotional materials during merger with Home LifeWrote/edited copy for products and services