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Joan Lockwood is a seasoned executive with over 20 years of experience in sales, marketing, and business development. She has worked with various organizations, including Launch to Life, LLC, JCVL Academic Advisors, The Common Courtesy, Pingree School, Synapse, AOL, Time Warner Inc., Money Magazine, and Entertainment Weekly. Joan holds an MBA from J.L. Kellogg Graduate School of Management and a Bachelor's Degree from Middlebury College. She is certified as a Certified Etiquette Consultant and an Academic Life Coach.

Credentials

  • Certified Etiquette Consultant
    American School of Protocol, Atlanta Georgia
    Oct, 2006
    - May, 2026
  • Academic Life Coach
    Academic Life Coaching
  • Associate Member
    IECA Independent Educational Consultants Association

Experience

    • Founder, Advisor, Independent Consultant

  • Launch to Life, LLC
    • Greater Boston, Massachusetts, United States
    • Founder, Advisor
      • Jan 2024 - Present
      • Greater Boston, Massachusetts, United States

      Working with students and families for over 10 years I understand they are looking to have an advisor and mentor for a longer continuum than just throughout the college application process. I shifted my business and now work with young adults as they navigate the college process, the college experience, internships, and career planning. My work involves assessment work, starting with the Birkman Method which helps students gain better self awareness by understanding what motivates them so they can have stronger relationships and a sense of purpose. We work together to develop their unique story which they will communicate in college applications, resumes, LinkedIn profiles, during interviews and while networking.

  • JCVL Academic Advisors
    • Manchester-by-the-Sea, Massachusetts
    • Educational Consultant and Advisor
      • Nov 2013 - Present
      • Manchester-by-the-Sea, Massachusetts

      Having worked with students for over 15 years, I have honed my skills as both a mentor and coach. I help students navigate a variety of transitions including the college admissions process. Not only do I help them develop interview skills and write college essays but also determine the school that will be most suited to them. I am a proponent of looking beyond the typical data points and working with students to help them understand what motivates and inspires them so they can find the school or situation in which they will be most successful. Most important is that my students learn about themselves and acquire knowledge a set of tools that will help them feel empowered as they transition to their next phase of life.

    • Owner
      • 2008 - 2012

      Developed a business plan, website and marketing materials and curriculum to launch this business in the spring of 2008. Initially I taught children in grades Pre-K through 12 the manners and life skills needed to handle themselves in a respectful and courteous way.

  • Pingree School
    • South Hamilton, Massachusetts
    • Director of Alumni Relations
      • 2000 - 2001
      • South Hamilton, Massachusetts

      Reported to the Vice President of Development. Established and built relationships with a wide range of alumni, both locally and nationally. Maintained regular communication with alums via direct contact, email and print publications. Organized events including; annual golf tournament, Homecoming and Reunion weekends.

  • Synapse
    • Stamford Connecticut
    • Director of New Business Development
      • 1998 - 2001
      • Stamford Connecticut

      Reported to the Vice President of New Business Develpment. Managed a 4 person team responsible for contract negotiation with online companies such as Yahoo, America Online.

  • AOL
    • Greater Boston Area
    • Sales Manager, E-Commerce
      • Aug 1997 - Aug 1998
      • Greater Boston Area

      Part of three person team which launched the Shopping Channel, AOL's initial e-commerce platform for selling products and services on line. Negotiated the financial and legal terms for online advertising contracts. Managed over 20 accounts generating over $1.5 million in revenues.

  • Time Warner Inc.
    • New York, NY
    • Sales Director, Targeted Advertising Group
      • 1996 - 1997
      • New York, NY

      Responsible for creating direct marketing and targeted advertising programs for advertisers. Working wtih the team managing the Time Warner database, potential clients could be reached with specific and targeted messages. Biggest clients include: Marriott, Chrylser, and Ford.

  • Money Magazine
    • New York, New York
    • Director of Business Development
      • 1994 - 1996
      • New York, New York

      Created presentations and materials for sales managers across the country. Launched and managed the Money Magazine seminar business, acting as a liaison with editorial staff, choosing speakers, media relations, and general event planning. Garnered a $250,000 sponsorship from Chrysler.

  • Time Warner
    • New York
    • Sales Development Manager, Corporate Division
      • 1993 - 1994
      • New York

      After the merger between Time Inc. and Warner Communications, a corporate group was formed to utilize all of the various media venues to create corporate advertising and marketing packages.

  • Entertainment Weekly
    • New York, New York
    • Sales Manager
      • 1990 - 1993
      • New York, New York

      Chosen to be part of 10 person sales and marketing team to launch Entertainment Weekly, one of the most successful magazine launches. Managed the Mid-Atlantic region and over 50 accounts including: Marriott, Duracell, and Subaru. Awarded Salesperson of the Year in 1992 for highest sales growth.

  • Fortune Magazine
    • New York, New York
    • Reporter Associate
      • 1988 - 1990
      • New York, New York

      Responsible for collecting research, fact checking articles and assisting writers and editors with their stories. Compiled the 1990 "World's Largest Banks" list and earned numerous bylines for other stories.

Education

  • 1994 - 1996
    J.L. Kellogg Graduate School of Management
    Master of Business Administration (MBA), Marketing
  • 1984 - 1988
    Middlebury College
    Bachelor’s Degree, Political Science and Government
  • 1982 - 1984
    Choate Rosemary Hall

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