Experience

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  BMC Switzerland

  • United States

  • Marketing Manager

    • Nov 2021 - Present
    • United States

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  The Valley Preferred Cycling Center

  • Executive Director

    • Oct 2018 - Present

  • Executive Director

    • Oct 2018 - Present

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  The Amy D. Foundation

  • Boulder, CO

  • Board Member

    • Feb 2016 - Present
    • Boulder, CO

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  JMH Events

  • Louisville, Kentucky Area

  • Owner

    • Jan 2008 - Present
    • Louisville, Kentucky Area

    Event and Marketing Consulting Services.Services Offered: Event Management and social marketing services available on contract basis. Clients and Projects have included: Website development and content management, social media strategy Elliston Coaching Services. Product Branding and Social Media Strategies for PSIMET Wheels, ThisOldRV. Event Consulting, Florida State Cyclocross Championships. Editing, writing, publication review - Changing Children's Worlds Foundations and United By Sport. Event Operations: Tour of the Red River Gorge (UCI Jr Stage Race, 2009) Tour of the Red River Gorge (2009, 2010), The Five Spot Series, The Long Run Circuit Race. Developed event timelines, provided staffing solutions, housing and travel logistics, social media services, event marketing, race day operations, sponsor delivery.

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  Valley Preferred Cycling Center

  • Executive Director

    • Oct 2018 - Nov 2021

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  USA Cycling

  • United States
  • Spectator Sports
  • 200 - 300 Employee

  • Director of Event Services

    • Feb 2016 - Oct 2018

  • Vice President of Event Services

    • Feb 2016 - Oct 2018

    Experienced cycling industry professional with 15+ years experience in Marketing/ PR, Events, Communications, Sales and industry relationship management; exceptional written language skills, strategic thinking, organizational skills with a passion for cycling, yoga and an active lifestyle.• Named on the Top 50 Most Influential Women in the Cycling Industry by Bicycle Retailer in 2014
• Named to the Wooly Mammoth Society (Cyclocross Hall of Fame) in 2014
• 15 years cycling industry event marketing experience
• Sponsorship Sales and Sales Support
• Sponsorship activation strategies
• Member of the Board of Directors for the Amy D. Foundation

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  ABUS Mobile Security, Inc., North America

  • Manufacturing
  • 1 - 100 Employee

  • Marketing and PR Manager

    • Aug 2013 - Feb 2015

  • Marketing Manager

    • 2013 - 2014

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  US Gran Prix of Cyclocross / Pro G LLC

  • Owner and Partner

    • Apr 2006 - Apr 2013

    Owner/ Partner in Pro G LLC /Series Director for the US Gran Prix of Cyclocross. The 2012 USGP was an eight event, professional bike racing series taking place in Madison, WI, Fort Collins, CO, Louisville, KY and Bend, OR. Responsibilities: Communications - press releases, race results, media content and editorial calendar. Media and marketing - develop and implement all series marketing strategies including print campaigns, internet and radio advertising; design and distribution of collateral marketing materials, negotiations with broadcast outlets.Logistics and operations: Management of Regional Directors and other series staffing, development of and adherence to event production timelines, permitting, municipal relationships, coordination of shipments, product sourcing, coordination of all staff travel and lodging; Technical oversight: Development of technical guides, Federation (USA Cycling and UCI) relations, calendar submissions and inscriptions, permits and insurance policies, coordination of registration and results, professional athlete management - athlete communication, contract negotiations, and coordination of media appearances; Sponsorship sales: Both endemic and non-endemic sales and development of all sales materials; Contract development and client services - ensuring the delivery of all promised sponsorship elements such as signage, branding, logo placements, etc.; Sponsorship Activation Programming; Budgetary oversight; Website managementSponsors of The Trek USGP include: Greenware®, WD-40 Bike, STANLEY, Bob's Red Mill, SRAM, Clif Bar, RadioShack, Challenge Tires, New Belgium Brewing, Planet Bike,Deschutes Brewing, Zipp, SmartWool, Action Wipes, Vermarc, Velo and Ellmore Consulting.

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  Louisville 2013

  • Partner

    • Jan 2010 - Feb 2013

    Partner in the organization bringing the 2013 UCI Cyclocross Elite World Championships and the 2012/2013 UCI Masters World Championships to Louisville, KY.Louisville 2013 is the organizing body behind the first successful bid to host the Union Cycliste International’s Elite Cyclocross World Championships outside of Europe in the sixty-year tradition of the sporting event. LOUISVILLE 2013 successfully produced the 2012 Masters and the history-making 2013 Elite World Cyclocross Championships in Louisville, Kentucky in partnership with the City of Louisville and the Louisville Sports Commission and USA Cycling.Responsibilities: Sponsorship Sales: responsible for managing both non-endemic and cycling industry sales efforts with a sales target of one million dollars raised by January 2013, develop all sales materials; Client Services: work with event sponsors to guarantee delivery of all sponsor benefits and ensure maximum sponsor return on investment; Event Marketing: manage relationships with media partners, web marketing, social networking, media buys and community relations; Operations: develop event budget, source vendors, hire key operations support staff, negotiate and oversee official event hotel relationships and coordinate lodging.

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  Blue Dog Sports LLC

  • Partner

    • 2007 - 2008

    Producer of the Kenda BikeFest, presented by Dirt Rag. For 14 years the Festival was the East Coast's premiere mountain bike event. The Festival attracted cyclists and the cycling industry alike for three days of non-competitive cycling fun in the Berkshires.

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  g4 Productions

  • Owner

    • Dec 2005 - Nov 2007

    Launched new event production company with a focus on the marketing, sales and production of endurance athletic events: running, cycling, multi-sport and secondary focus on corporate events/entertainment.2006 Events produced include: The York Tour de Pink presented by Hershey’s - a charitable fundraising ride from New York City to Hershey, PA benefiting the Young Survival Coalition and the Crank Brothers U.S. Gran Prix of Cyclocross – a six race series of top-level professional cyclocross races held in Gloucester, MA, Boulder, CO and Portland, OR. Developed new events and solicited new business, responded to requests for proposals. Managed g4 Production sales staff and development of sales materials Responsible for establishing media relationships, sponsorships and partnerships. Oversaw all aspects of client services and delivery of sponsorship benefits. Created sponsorship activation programs.

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  Threshold Sports

  • Event Marketing Director

    • Oct 2002 - Dec 2005

    Events produced include: The Wachovia Cycling Series – est. annual attendance 500,000 spectators, New York City Cycling Championship – est. annual attendance 100,000 spectators, T-MOBILE INTERNATIONAL – est. annual attendance 500,0000 spectators.Represented events to clients such as Wachovia, BMC Software, T-Mobile, United States Postal Service, CSC, and Subaru. Developed and executed all event marketing plans/timelines and managed allmedia relationships including those with national magazines, local newspapers, local television affiliates, radio stations and cycling publications. Coordinated and executed advertising buys and placement, including print, internet, radio and television. Coordinated Sponsor activation programs.Responsible for the writing and distribution of detailed sponsor post event recap reports, client communication. Active in development of new business including responses to Request for Proposals and concept development.

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  AOL Time Warner Foundation

  • Program Coordinator

    • Jul 2000 - Oct 2002

    Managed Foundation’s online Public Service Announcement (PSA) campaigns. AOL donated over $1million in impressions per month.Directed Foundation’s online keyword program.Coordinated Foundation events: internal and external programs with grantees and third party stakeholder groups, conferences, meeting management. Responsible for monthly reporting on Network for Good (NfG) charitable donations. In the first six months of existence NfG raised over $5 million in online donations. Scheduler for Senior Vice President, David Eisner.Provided support to David Eisner; travel arrangements, correspondence, project management, and presentation development.Project/relationship involvement; Network for Good, National Mentoring Partnership, Starbright Foundation, USA Freedom Corps, Liberty Unites, Technology Funders Group.