Experience

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  Royal Caribbean Cruse Lines

  • Miami, FL

  • Consultant

    • Nov 2009 - May 2010
    • Miami, FL

    Member of team that developed strategic plans through 2013 to restructure resources, fleet deployment, international & domestic distribution strategies. Long-term projections indicated attainable goals with increase in Return on Invested Capital, leading to successful operating budgets and short-term plans.

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  Carnival Cruise Lines

  • Miami/Fort Lauderdale Area

  • Vice President - Strategic Marketing

    • Feb 1994 - Nov 2009
    • Miami/Fort Lauderdale Area

    VP Strategic Marketing, Carnival Cruise LinesDirected product marketing, strategic planning, business development, and fleet deployment of ships. Created itineraries and business-building opportunities with B-to-B partners.• Spearheaded itinerary development/global fleet deployment strategy which, with Revenue Management, increased profits by 6% since inception in 1994 through 2003, then 3%. • Identified trends and insights that led to creation of 4 & 5 day cruises, 8 day and other itinerary patterns, first Smoke-Free ship, Close-to-Home departure strategy, and, with strategic partner, introduced Carnival Vacation Club,the first timeshare-like program.• Formulated marketing plans for the Carnival SeaMiles MasterCard Credit Card Program that increased number of credit cards, amount of spend onboard the ships, and improving guest satisfaction. Increased profits by more than 10%.• Developed P & L Financial Model to maximize revenue of new itineraries being considered that optimized financial performance, in concert with Operations and Revenue Management. Achieved Deployment/Fuel Savings of $33.5 Million in 2008-2009.• Managed growth of Carnival Cruise Lines’ co-branded credit card program achieving and increase in onboard spend & a 200% growth in cards. Led analysis, negotiated and executed new 5-year credit card contract, which increased profits by more than $5 Million per year. • Developed business-building opportunities with travel partners, improving profits.• Created a plan to convert laundry facilities to staterooms, resulting in over $10 Million of Revenue.• Represented Carnival Corporation as Marketing Expert at SEC Committee hearings against monopoly, which resulted in purchase of Princess Cruises. • Directed Carnival Vacation Club Program offering a 3-year membership cruise. Formulated marketing plans and operational implementation plans with strategic partner to increase memberships generating $41 Million & 19,000 memberships in 3 years.

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  Norwegian Cruise Line

  • Miami/Fort Lauderdale Area

  • Vice President, Marketing

    • Dec 1985 - Jan 1994
    • Miami/Fort Lauderdale Area

    Directed brand marketing, strategy, revenue management, business development, fleet deployment of the ships, and business-building opportunities with business-to-business partners. • Directed taskforce of Marketing, Sales and Corporate executives to identify revenue opportunities across cruise line divisions. Resulted in $20 Million of improvements in 1993.• Created M.I.S. 5-year Strategic Plan which received Board-approval for $6 million investment.• Created Revenue Management Process resulting in increased revenue through optimization of Net Per Diem, Load Factor and Business Mix – a first for the cruise industry. Reorganized Inventory Control under Marketing resulting in more than 5% improvement in revenue.• Directed a multi-disciplinary taskforce responsible for specification of “new” reservations system. Resulted in decision to build in-house Reservations System.• Developed strategic plan that was instrumental in acquiring a $300 million bond offering.

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  CODEX CORPORATION

  • Mansfield, MA

  • Director, Strategic Marketing

    • 1983 - 1985
    • Mansfield, MA

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  BOOZ ALLEN & HAMILTON INC

  • Cleveland, Ohio

  • Consultant

    • 1980 - 1983
    • Cleveland, Ohio