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Joakim Braastad is a seasoned digital marketing professional with 10+ years of experience in full-stack web development, digital marketing strategy, and Google Ads optimization. He holds a Bachelor's degree in Marketing Management from Kingston University and International Marketing from BI Norwegian Business School. Joakim has worked with top companies like Journey Group, Omega Media, Cognizant, Accenture, and Loomis, and has certifications in Google Ads, Google Analytics, and Digital Marketing.

Credentials

  • Google Apps Script Blastoff!
    Ben Collins
    May, 2019
    - Apr, 2026
  • Google Sheets Advanced Formulas
    Ben Collins
    May, 2019
    - Apr, 2026
  • Advertising on Facebook
    Lynda.com
    Apr, 2019
    - Apr, 2026
  • Google Sheets: Advanced Formulas and Functions
    Lynda.com
    Apr, 2019
    - Apr, 2026
  • The Fundamentals of Digital Marketing
    Google
    Jan, 2019
    - Apr, 2026
  • Advanced Google Analytics
    Google
    Aug, 2021
    - Apr, 2026
  • Shopping Ads Certification
    Google
    Sep, 2020
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Jul, 2020
    - Apr, 2026
  • Google Ads Fundamentals
    Google
    Jun, 2019
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Jun, 2019
    - Apr, 2026
  • AdWords Mobile Certification
    Google
    Jul, 2018
    - Apr, 2026
  • AdWords Search Certification
    Google
    Jun, 2018
    - Apr, 2026

Experience

  • Journey Group
    • Oslo, Norway
    • Head of Paid Media - Norway
      • Sep 2021 - Present
      • Oslo, Norway

  • Omega Media
    • Oslo, Norway
    • Head of Paid Media
      • Jul 2020 - Sep 2021
      • Oslo, Norway

    • Senior Subject Matter Expert - Digital Marketing for Google
      • Sep 2019 - Jun 2020

    • Digital Marketing Strategy Coordinator for Google
      • May 2019 - Sep 2019

      Global queue manager coordinating multible markets to identify and execute opportunities for process improvement. I am coordinating the work between Google Account Managers and agencts in the Google Ads Optimization Team, to ensure the most effective strategies and processess are put in place to serve the Google LCS clients' needs. Responsibilities:- Analyse performance of Google Ads accounts, create strategy and accordingly request tasks from optimization team, to improve clients digital marketing performance. - Acting as Subject Matter Expert (SME) for any technical queries for Google Ads.- Build, consult and implement processes to improve workflow within the Google Optimization team.- 
Acting as liaison with managers and supervisors to ensure consistent quality and workflow across all markets.- Align processes to make sure all optimization tasks are executed to the best digital marketing standards. - Providing proactive and reactive solutions to the client's requests.

    • Digital Marketing Queue Manager for Google
      • Jan 2019 - May 2019

      Primary point of contact between Google Account Managers and Accenture to analyse Google Ads campaigns performance, identify ROI/conversions/brand awareness opportunities and formulate optimization strategies on LCS client accounts.

    • Digital Marketing Account Optimizer for Google
      • May 2018 - Jan 2019

      Responsible for highly-personalised Google Ads optimizations for Google Large Customer Sales clients in the Nordic market. Responsibilites included:• Becoming an expert on the tools and technologies for Digital Marketing campaign optimizations. • Localization of online advertising campaigns to local market fit.• Analysing campaign performance and formulating optimization strategies.• Presenting optimization proposals to Google Account Managers and clients.• Identifying upsell and cross-sell opportunities on client accounts.• Identifying opportunities for process improvement.• Ensuring a constant high level of quality appropriate to a Fortune 100 company's consumer-facing marketing materials.• Evaluating the account's performance based on the clients KPI's including but not limited to: ROI, CTR, and CPA and implementing the improvement strategies for Google Search Network.• Analysing account metrics and generating reports to propose strategies to maximize client’s customer potential subsequently.

  • Loomis
    • Oslo, Norway
    • Security Guard
      • Jun 2015 - Nov 2017
      • Oslo, Norway

      In Loomis I was a security guard transporting cash, a job with criteria of high responsibility with short time restrictions. I learned to work with high intensity, good routines and high attentionto detail. I became very service oriented with many customers to please every day, and independent given that I worked alone most of the time.

    • Military Police
      • Jan 2013 - Jun 2015
      • Rena

      Norwegian Armed Forces. Worked in the military police with several position in Norway, some of them with high criteria of leadership and responsibility. This required high skills of attention to detail, working under pressure and focus on the task at hand.

Education

  • 2017 - 2018
    Kingston University
    Bachelor's degree, Marketing Management
  • 2015 - 2018
    BI Norwegian Business School
    Bachelor's degree, International Marketing

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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