Experience

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  AFRICA PRESS

  • Cape Town, Western Cape, South Africa

  • Business Director

    • Sep 2017 - Present
    • Cape Town, Western Cape, South Africa

    As the business director at Africa Press, I establish effective goals, sales targets,client deliverables, and develop and assess effective creative processes to benefitAfrica Press and increase revenue.• Act as the client liaison, two of which are fortune 500 companies, ensuringprojects remain on budget, project deliverables are executed correctly andclient expectations are met.• Driving force behind the appointment of Africa Press as the official publishingarm of Condé Nast, forming Condé Nast International Private Publishers.• Oversee creative processes to align with business strategies.• Build effective strategies that grow Africa Press as a brand in the contentmarketing, publishing, product development and marketing strategy industry.• Foster strong, effective relationships with all clients, internal team membersand service providers.• Ensure the quality of all deliverables are of a high standard, the idea integrationis seamless and the availability of resources across functional groups foreffective implementation.• Use my vast cross-cultural knowledge of multiple industries to grow newbusiness opportunities for Africa Press.• Increased annual revenue by 25%.

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  BLACKZEBRAWHITE

  • Cape Town, Western Cape, South Africa

  • Head Of Marketing

    • Nov 2015 - Nov 2017
    • Cape Town, Western Cape, South Africa

    Led marketing efforts for a boutique advertising agency. My responsibilities involvedclient liaising, managing the creative and marketing teams as well as all ideageneration, implementation and execution to stay within budget.• Used my extensive knowledge of all marketing aspects and deepunderstanding of consumer markets to create, facilitate and implement effectivemarketing strategies.• Evaluated initial marketing efforts, resources and budgets in order torestructure initiatives, suggest resource development and reassign budgets torelevant strategies.• Worked closely with clients, marketing, operations and management teams tounderstand the company culture which allowed me to be successful insustainable, ongoing marketing initiatives.• Oversaw all creative campaigns to ensure cohesive brand message at eachtouchpoint.• Led a marketing team of 8 to produce multi-media campaigns• Effectively managed budgets.• Implemented social media strategies to increase engagement by 60% acrossthe board with our clients.• Grew online E-Commerce sales by 15% in third world markets.• Boosted client database engagement by 35%.• Increased client retention by 15% and new client development by 70%.

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  Simsie

  • Stellenbosch, South Africa

  • Founder

    • May 2014 - Jun 2016
    • Stellenbosch, South Africa

    Simsie is a community project where we currently work with the Drakenstein Juvenile detention centre. The boys are currently part of this program where they plait "Will Power' bracelets. The idea is to install life character by teaching them that each colour has a specific meaning and in the process of plaiting the bracelets, they will develop their characters so that they can contribute in a positive manner to society on their release.

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  BLACKZEBRAWHITE

  • Digital Marketing Manager

    • Jun 2012 - Sep 2015

    As the digital marketing manager I assisted all marketing initiatives in the digitalspace. It was important for me to understand all the social media platforms andhow their advertising platforms work in order to deliver the best solutions forcreative problems and the best results for the creative campaigns.• Developed a solid understanding of all marketing platforms.• Led digital strategy and channel implementation.• Collaborated with the marking team to drive creative excellence.• Executed efficient Pay Per Click (PPC )and social media strategies to increaseengagement by 40%, sales by 35% and business growth by 40%.

  • Strategic Brand Planner

    • Mar 2010 - Jun 2012

    As a strategic brand planner, I assisted the creative team by using consumerresearch to uncover key findings and identify actionable consumer insights toinform creative campaign development.• Performed competitive research, insight and trend development.• Aided in the development of messaging and communication plans.• Supported the greater strategy team in ongoing thought leadership & ideageneration.• Applied strategic, analytical and creative thinking to solve challenging brandissues for clients on a daily basis – across industries, throughout the countryand on a broad range of aspects.• Analyzed brands’ statuses and developed intelligent and powerful strategiesfor initial branding, re-branding or positioning matters.

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  DTMSA

  • Cape Town, Western Cape, South Africa

  • Multimedia Designer

    • Jan 2009 - Feb 2010
    • Cape Town, Western Cape, South Africa

    Multimedia designer with a focus on film, graphic design and presentations• Responsible for creative execution, direction, and brand guidelines.• Created engaging video presentations for business proposals, campaignfeedback and creative initiatives implementation.• Filmed and meticulously edited video content.• Ensured design excellence through careful attention to detail.• Developed a solid understanding of target market to create relatable designconcepts.• Designed book layouts to follow text natives.• Web design to create layouts for websites that flowed easily, manage content,and fulfill clients’ needs from a marketing perspective.

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  Waterfront Film Studios

  • Cape Town, South Africa

  • Internship

    • Jun 2009 - Dec 2009
    • Cape Town, South Africa

    Assist the creative team. Create stop frame animations.