Experience

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  Phoenix

  • Australia
  • Manufacturing
  • 100 - 200 Employee

  • Communications Manager

    • Nov 2022 - Present

    Strategy Social Media - Organic and PaidAdvertising - Print and DigitalPRMarketing PartnershipsB2B account relationships to leverage their B2C conversationsMedia and architecture industry relationships Collaborations CopywritingMagazine submissionsWebsite blog articlesEDM strategy & creationContent creationLifestyle video and photographyDevelop Go-to-Market Plans

  • Content Marketing Specialist

    • Jan 2022 - Nov 2022

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  Dahlsens Building Centres Pty Ltd

  • Australia
  • Retail
  • 200 - 300 Employee

  • Social Media Specialist

    • Apr 2021 - Jan 2022

  • Communications Coordinator

    • Aug 2020 - Apr 2021

    Parental leave position.Responsible for social media, Trademark magazine, coordinating photo shoots and various content assignments.

• 

  Landscaping Victoria 'Master Landscapers'

  • Scoresby, Victoria, Australia

  • Marketing & Events Officer

    • Jun 2019 - Aug 2020
    • Scoresby, Victoria, Australia

    Responsible for social media strategy, planning and content creation across Facebook, Instagram and LinkedIn.Organically grew the Landscaping Victoria Instagram following by 160% over a one year period. Creating several weekly EDMs to Members via MailChimp.Editor of digital magazines - two for the trade and one for the general public.Updates and content creation for the website.

• 

  Tesselaar Tulip Festival

  • Silvan, Victoria, Australia

  • Social Media Coordinator

    • Aug 2018 - Oct 2019
    • Silvan, Victoria, Australia

    Responsible for the social media strategy and community management for the Tesselaar Tulip Festival. Attended by 10,000 people over a four week period annually. Photographing scenes from the festival to post to social media. Managing the Facebook and Instagram platforms.Managing and answering reviews on Google, Trip Advisor, Facebook and Instagram.Working collaboratively with other local tourism suppliers, like minded businesses and social media influencers to increase the social media reach for the festival.

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  Event Hospitality & Entertainment Limited

  • Melbourne, Australia

  • Sales & Marketing Coordinator

    • Feb 2019 - May 2019
    • Melbourne, Australia

    Responsible for all aspects of sales and marketing of The Victoria Hotel. Coordinating promotions and marketing activities, ensuring brand consistency across all platforms. Responsible for all branding, collateral and menu presentation for the opening of Mister Munro Restaurant and Bar - part of The Victoria HotelEnsuring all documentation, collateral, signage and hotel outlet presentation where branding of the hotel occurs is of high quality and up to date.Design artwork and manage online website content (Wordpress) Maintain third party websites.Coordinate photo shoots.Manage social media platforms (Facebook and Instagram).

• 

  Jo Reid Social Media

  • Melbourne, Australia

  • Social Media Specialist

    • Aug 2015 - Feb 2019
    • Melbourne, Australia

    Overall management of social media for business including strategy, content creation and advertising.Specialising in Facebook and Instagram for small to medium business. Experience with Linkedin, Pinterest and Square Space website creation. Monthly reviews of social media analytics and report creation.Some examples of my Instagram work with these clients can be viewed below.Past clients have included:- Tesselaar Tulip Festival and Tesselaar KaBloom Festival of Flowers - September 2018 to February 2019- Make Modern (digital quilting magazine) - August 2018 to February 2019- Heavenly Bliss Beauty - May 2018 to February 2019- Anton’s Fresh Grocery - May to November 2018.- Barry Plant Heathmont & Ringwood - August 2017 to July 2018.- Cape Cottages, Skenes Creek North. September 2017 to June 2018. - McGrath Estate Agents, Blackburn and Box Hill. May to August 2017.- The Barefaced Bride, Sydney. July 2016 to July 2017.- Emrow Bus Lines, Bendigo. November 2016 to May 2017- Munash Organics, Ballarat. February 2017 to May 2017- Denu Australia, Melbourne. November 2015 to September 2016.- Irish Dance Diva, Melbourne. August 2015 to September 2016.I have also worked with a local councillor on their Facebook page during their first election campaign, their subsequent election and sharing their day to day activities as a local councillor. This was from August 2016 to June 2017.

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  Violet + Rose Candles

  • Melbourne, Australia

  • Small Business Owner

    • 2011 - Dec 2015
    • Melbourne, Australia

    My own business where I developed soy candle products with personally blended essential oil scents. I wholesaled these candles to small independent retailers around Australia and also sold through my own online store. Developed a strong social media following, which lead to the progression in to my career change to social media management.

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  MILLENNIUM & COPTHORNE HOTELS NEW ZEALAND LIMITED

  • Wellington & Wairarapa, New Zealand

  • Business Development Manager

    • Jan 1998 - May 2000
    • Wellington & Wairarapa, New Zealand

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  Formerly Country Comfort Hotels (Next Hotels & Resorts)

  • Melbourne, Australia

  • Business Development Manager

    • 1995 - Dec 1997
    • Melbourne, Australia

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  Campbell Arnott's

  • Melbourne, Australia

  • Business Development Manager

    • 1993 - 1995
    • Melbourne, Australia