Experience

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  Startup with Jo

  • Worldwide

  • CEO | Head Coach

    • Apr 2020 - Present
    • Worldwide

    Jo Morrison International provides business growth consulting and professional training to aspiring, and seasoned entrepreneurs looking to start or scale their business online, and grow generational wealth, through coaching programs, online courses, and in-person workshops. WANT MORE INFO?• www.s...

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  Social Startup Agency

  • Worldwide

  • Co-Founder

    • Jan 2021 - Present
    • Worldwide

    Founded in 2021, you would assume that our understanding of digital marketing and brand development would be little to none. However, we’re not just another social media agency. We’re a couple of ambitious entrepreneurs with over 20 years of combined experience scaling businesses online, across 1...

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  Scarlett Fashion

  • South Africa
  • Apparel & Fashion
  • 1 - 100 Employee

  • CEO | Creative Director

    • Oct 2016 - Present

    Scarlett Fashion was founded in 2008 as a response to the need for trendy, high-quality evening dresses in Cape Town. Since launching the label over a decade ago, we have grown to become South Africa's leading special occasion brand, and the most popular destination for the largest variety of exclusive prom dresses, bridal gowns and party frocks!Our designs have proudly been worn by thousands of customers from around the world – including Germany, UK, North America, Australia, and Dubai. Every season, our aim is to create inspirational collections and silhouettes that celebrate the most important milestones in a young women’s life and inspire her to feel feminine, beautiful, and confident.WANT MORE INFO?• www.scarlettfashion.com• www.instagram.com/scarlettfashion

  • BUSINESS CLOSED

    • Dec 2015 - Oct 2016

    Shortly before my mom unexpectedly passed away in 2016, she closed the business at an all-time high to pursue a simpler life. During this time, I traveled the world for 8 months and immersed myself online with blogs, YouTube videos, and social media experiments. I returned back to South Africa broke, only to discover I was pregnant with my son. In survival mode, I kickstarted my mom's business from my old childhood bedroom and built a million dollar business in less than 18 months. In December 2019, I hosted my first international campaign in Dubai, have proudly been invited to participate in NYFW, and featured in Vogue UK.

  • Retail Store Manager

    • Jul 2013 - Dec 2015

    In 2013, Scarlett Fashion expanded to a 1000sqm showroom. I was promoted to manage the store successfully with a team of 6 employees and hit multiple 6-figure monthly targets.My responsibilities included:1:1 Consultations and Dress Fittings with ClientsEnsuring great customer service is providedRecruiting, training, supervising and appraising staffManaging financial budgets & Maximising ProfitabilityMaintaining statistical and financial recordsDealing with customer queries and complaintsOverseeing pricing and stock controlSetting & Meeting sales targets, including motivating staff to do soEnsuring compliance with health and safety legislationPreparing promotional materials and displaysLiaising with head officeAttend & Represent at Exhibitions and Events

  • Retail Sales Assistant

    • Oct 2008 - Jun 2013

    Throughout school holidays and weekends, I would assist part-time in my mom's retail boutique. This grew into a full-time role after university, whilst I built my first business.My responsibilities included:• Greeting customers who enter the shop• Be involved in stock control and management• Assisting shoppers to find the goods and products they are looking for• Being responsible for processing cash and card payments• Stocking shelves with merchandise• Answering queries from customers• Reporting discrepancies and problems to the supervisor• Giving advice and guidance on product selection to customers• Balancing cash registers with receipts• Dealing with customer refunds• Keeping the store tidy and clean, this includes hovering and mopping• Responsible dealing with customer complaints• Working within established guidelines, particularly with brands• Attaching price tags to merchandise on the shop floor• Security within the store and being on the look out for shoplifters/fraudulent credit cards etc.• Receiving and storing the delivery of large amounts of stock• Keeping up to date with special promotions & visual merchandising displays

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  Crafture Stationery

  • Founder | Designer

    • Jan 2014 - Jan 2018

    I launched my second business in 2014, after teaching myself how to design and manufacture luxury stationery in-house. Within 1 year we scaled to multiple 6-figures, and expanded our product suite to cater for corporate stationery and events to become a turn-key design and print agency.I temporar...

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  Pearl & Ivory

  • Founder

    • Jan 2014 - Dec 2017

    I launched my first online business selling timeless bridal jewellery, hair adornments and wedding accessories for the modern bride. I later merged the brand with Scarlett Fashion.

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  Freelance

  • Graphic Designer | Online Marketing Strategist

    • Jul 2013 - Mar 2016

    I worked with various small to medium sized businesses to level-up their online presence through implementing effective digital marketing strategies and brand development.Some of my various freelance duties for clients included:• Market Research & Competitor Analysis• Design & Development...

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  Lifestyle Entrepreneur

  • Worldwide

  • Growing Up with Entrepreneurial Parents

    • Oct 1993 - Feb 2016
    • Worldwide

    My parents have been serial entrepreneurs from the time I was born. They moved to South Africa in the early 2000s bringing with them a unique story and very little knowledge of the English language and African business world.They founded and sold several successful businesses over the span of 15 ...