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Jo Maxwell is a seasoned marketing professional with 19 years of experience in marketing communications, event management, and project management. She has held various roles, including Manager Brand & Innovation at Wellington International Airport Limited, National Marketing Coordinator at Sweet Adelines New Zealand, and Board Trustee at Wellington High Performance Aquatics Trust. Jo has a Bachelor of Visual Communication Design from Victoria University of Wellington/Wellington Polytechnic.

Experience

    • Manager Brand & Innovation
      • 2005 - Present

    • Board Trustee
      • 2012 - Present

      Established by Lloyd Morrison in 2007, Wellington High Performance Aquatics (WHiPA) aims to develop aquatic athletes to enable them to excel at an elite level. Through our Lloyd Morrison scholarships we help support high performance aquatic athletes, coaches and officials from the greater Wellington region. I have been involved with WHiPA since its inception, assisting with marketing, communications and event management. I joined the Board to assist WHiPA in the next phase of its exciting journey in 2012, and am passionate about continuing Lloyd's vision of seeing Wellington aquatic athletes represented on the world stage.Roles include: - Board administration- Strategic planning- Marketing and media communications- Website design and development- Social media- Event management- Writing

    • National Marketing Coordinator
      • 2017 - Present

      This volunteer role involves working as part of the National Management Team to oversea the operation of Sweet Adelines International New Zealand, with specific responsibility for the planning and implementation of marketing initiatives.

  • Prue Blythe Memorial Trust
    • Sweet Adelines New Zealand - Young Women in Harmony
    • Trustee
      • Feb 2011 - May 2012
      • Sweet Adelines New Zealand - Young Women in Harmony

      The Prue Blythe Memorial Trust supports Young Women in Harmony through educational opportunities, scholarships, fundraising, workshops and events.The trust works with the National and Regional Coordinators, along with Music Departments of Secondary Schools throughout New Zealand to encourage young women to sing four part harmony and create opportunities for education, development, performance and competition.

    • National Education Coordinator
      • 2011 - 2012

      This volunteer role involved working as part of the National Management Team to oversea the operation of Sweet Adelines International New Zealand, with specific responsibility for the planning and implementation of the national education programme. The role is an endorsed appointment by the International organisation.The National Education Coordinator role key tasks:- Developing, coordinating, and monitoring regional educational programmes/events- Working in coordination with Events and Marketing Coordinators on marketingeducational programmes/events- Planning curriculum for educational events such as seminars and workshops- Sourcing and communicating with international and regional faculty- Maintaining five-year education plan document- Attending Convention and in-Region training events- Administering Education Scholarship- Administrating Internationally funded visits to groups around New Zealand- Administrating Services To Young Women In Harmony Award- Creating and updating website content- Appointing and managing a team to assist in the implementation of the role’s responsibilities- Maintaining comprehensive records- Successor trainingSpecific Qualities required for role:- Honest and trustworthy- High integrity and discretion- Reliability- Good people skills – approachable and friendly, respectful, empathetic- Be forward thinking, forward planning- Organisational skills – efficient and effective - Strong communication skills – clear, concise - Responsive and timely team communications and decision makingPersonal Qualities required for role:- Knowledge of curriculum planning - Be a clear and innovative thinker- Be practical and realistic- Skills in problem-solving and negotiation - Be a skilled organiser, paying attention to detail

    • National Events Coordinator
      • 2006 - 2008

      This volunteer role involved working as part of the National Management Team to oversea the operation of Sweet Adelines International New Zealand, with specific responsibility for the organisations national events.The National Events Coordinator Role key tasks included:- facilitating the securing of appropriate venues for national programs and events, including site inspections and negotiation of contracts.- Coordinating on-site arrangements for all national meetings and events, including national competitions- Serving as or overseeing the work of the Chair of the Regional Convention - Working in coordination with the Marketing and Education Coordinators on event promotion- Overseeing registration for all national events.- Maintaining contact with appropriate staff members at international headquarters- Appointing and managing a team to assist in the implementation of this role’s responsibilities- Maintaining comprehensive records- Successor training Specific Qualities required for role:- Honest and trustworthy- High integrity and discretion- Reliability- Good people skills – approachable and friendly, respectful, empathetic- Be forward thinking, forward planning- Organisational skills – efficient and effective - Strong communication skills – clear, concise - Responsive and timely team communications and decision makingPersonal Qualities required for role:- Knowledge of events management - Be a clear and innovative thinker- Be practical and realistic- Skills in problem-solving and negotiation - Be a skilled organiser, paying attention to detail

Education

  • 1993 - 1996
    Victoria University of Wellington / Wellington Polytechnic
    Bachelor of Visual Communication Design, Illustration
  • 1988 - 1992
    Onslow College

Suggested Services

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Industry Focus. “Airlines and Aviation”

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