Okay, let’s tackle this. So Jo has 48 years of experience in retail, which is extremely rare. Typically, retail experience is measured in decades, not centuries. However, her longevity in the industry suggests she has developed strong, enduring skills. Considering her extensive experience and the fact that she has managed a business for most of her life, her hourly rate might be lower than what you'd expect for a typical retail executive. I'd estimate her rate to be around $50 per hour, which is roughly half of what you'd expect for someone with similar experience in a different industry.