Experience

• 

  Sony Electronics Inc.

  • Marketing Communications Specialist

    • 2007 - 2009

    Developed the parameters for this newly created position. Built essential relationships with the members of the Audio/Video Information Technology (AVIT) business group, vendors and IT department. Initiated best practices for database management and lead generation compliant with Personal Information Management (PIM) and Can Spam rules.

  • Pricing/Promotion Marketing Analyst

    • 2001 - 2007

    Acted as subject matter expert for SAP and liaison with headquarter management and marketing. Developed best practices and managed input of all internal pricing, promotion recommendations and over 500 marketing bulletins for the Business Solutions Division totaling $250M in sales. Evaluated the promotional effectiveness of programs.

  • Marketing Communications Specialist

    • 2000 - 2001

    Implemented and analyzed new and existing promotional programs and work processes across reseller and direct customers.

  • Executive Assistant

    • 1992 - 2000

    Adapted to ever changing Executive Level Senior Management and reorganization with the marketing group. Represented and communicated Senior Executive requests to staff of over five different divisions encompassed in the Content Creation Division at Sony. Broad knowledge of marketing disciplines provided additional value to the administrative support. Spearheaded mechanics and logistics planning of trade shows including housing, product loans, literature, meeting room specifications, catering, lead management and on-site problem resolution.

  • Executive Assistant

    • 1990 - 1992

    Acted as liaison between President and all members of senior and international management. Prepared marketing presentations, monthly reports and internal and external correspondence.

• 

  Unilever Best Foods formerly Thomas J. Lipton Co.

  • Executive Assistant

    • 1980 - 1990

    Provided administrative support to various levels of management throughout my tenure. Supervised staff of three secretaries managing individual projects and support for completion.