Experience

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  Coalition Technologies

  • San Francisco Bay Area

  • Senior Digital Strategist

    • Jun 2022 - Present
    • San Francisco Bay Area

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  Matsidiso Shoes

  • Cape Town Area, South Africa

  • Creative Director / Owner

    • May 2017 - Present
    • Cape Town Area, South Africa

    • Spearheaded the development and growth of a diverse, 18-person team spanning shoe-making, marketing, operations, accounting, and more; inspire and direct team members on a daily basis.• Established and maintained a robust list consisting of 40 local and international repeat wholesalers.• Cultivated long-term relationships with wholesalers and buyers through both cold and warm outreach.• Utilized Klaviyo to grow the email list from zero to 15K+ members within the first year of business.• Generated 30% of total revenue through email marketing, including automation mailers, weekly newsletters and promotions, and segmentation.• Collaborated with the Pattern Maker to design, test, and refine footwear, accessories, and apparel prior to market launch; liaised with the Photographer to coordinate and execute product photoshoots.• Conducted in-depth analytics and data analysis using Google Analytics, Shopify, Later, Facebook, Hootsuite, MOZ, Yotpo, and more to enhance campaign results and define quarterly goals.• Boosted brand awareness by composing PR articles, resulting in earning recognition in Vogue, Forbes, and Sunday Times and achieving the Sustainability and Ethical Fashion Award in TWYG Magazine.• Served as a mentor for the Marketing Manager, including providing guidance on digital marketing, budget development, establishing targets, data measurement, and traffic generation using paid advertising and other methods.• Maintained responsibility for overseeing and coordinating all digital campaigns to ensure alignment with business goals and objectives.

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  Adventure Boot Camp for Women

  • Cape Town, Western Cape, South Africa

  • Marketing Manager

    • Jan 2015 - Mar 2017
    • Cape Town, Western Cape, South Africa

    • Increased growth and engagement while managing social media accounts, including scheduling, developing, and curating content for Facebook, Twitter, LinkedIn, Pinterest, and Instagram.• Charted the successful development of dynamic social media strategies and established daily community management operations for 20+ Adventure Bootcamp franchisee locations.• Leveraged Adobe Creative Suite, Pic Monkey, Canva, and other online tools to produce social content, PR campaigns, magazine ads, and more.• Aligned objectives and bridged communications with the marketing team to spearhead marketing projects and campaigns in accordance with established SMART goals.• Improved email marketing revenue by 30% by revamping the strategy to include segmentation, automation, and both educational and conversational mailers.• Collaborated with the marketing team to generate a 20% increase in sign-ups for the 40 Day Winter Challenge compared to the previous year.• Earned recognition for securing R150K in sponsorships, the highest sponsorship amount in the company’s history, in close collaboration with the marketing executive.

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  Faithlife

  • Bellingham, Washington Area

  • Email Marketing Manager

    • Jan 2014 - Sep 2014
    • Bellingham, Washington Area

    • Contributed to the implementation of the company’s B2B, B2C, and e-commerce divisions.• Headed the execution of the e-mail marketing strategy to drive online sales, customer awareness, and re-engagement, including collaborating with cross-functional teams to generate leads and achieve goals.• Prepared and presented in-depth reports outlining weekly email campaign results to senior leadership and communicated recommendations for strategy optimization.• Optimized the relevancy and frequency of email content through segmented customer lists. • Succeeded in improving open rates and customer engagement by conducting A/B testing on subject lines, calls to action, and headlines.• Played a key role in increasing subscriber rates from 7,365 to 34,000+ within four months and generating an additional $3,000 in monthly revenue by managing the Verse of the Day list (a free content mailer with no promotional content).• Measured email campaign success rates, improved calls to action, and increased open rates through Google Analytics and click-through metrics.

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  Equip Language Institute

  • Daegu, South Korea

  • International English Academy Teacher

    • Sep 2012 - Sep 2013
    • Daegu, South Korea

    Introduced a creative writing and thinking course into the middle school program Designed and distributed marketing material that successfully built clientele after one monthMentored the director in all areas involving Business English Marketed available job openings using Facebook, Naver, and various ESL websites Assisted the director in translating and guiding the interview process to employ reliable professionalsEasily established a positive relationship with students, and interfaced well with parents and school-wide faculty members

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  Chilgok Judicial Honors Campus

  • Daegu, South Korea

  • International Business English Educator

    • Oct 2012 - Mar 2013
    • Daegu, South Korea

    Trained government officials of honorary standing to expand professional Business English language skills in areas such as public speech, business writing, and vocabulary developmentLectured three, one hour classes per week that covered various Business English topicsCoached adults for English public speeches to be presented at the Chilgok Campus Graduation Ceremony

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  Grapes Language School

  • South Korea

  • International English Teacher

    • Feb 2011 - Feb 2012
    • South Korea

    Directed, planned, and taught seven Montessori and Meysen educational courses five days per week at a prestigious private school in South KoreaImplemented a mode of communication with my students that influenced an imaginative dialog and an exciting classroom atmosphere, where the use of electronics was prohibited as an instructive toolCo-created after school program activities that impacted English vocabulary growth while stimulating a fun learning environmentAdapted to and learned from the Korean management system successfullyLeading contributor to the growth of a new school from 12 students to 60 within one year’s time as a result of word of mouth from satisfied first year parents

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  Serving Women Across Nations (SWAN)

  • Bellingham, WA

  • Change Consultant for Non-Profit

    • Apr 2011 - Jun 2011
    • Bellingham, WA

    Helped develop important aspects of SWAN’s strategic business plan which will be used to sustain the organization and guide future processes.Worked in a team that mentored a business leader in areas involving grant writing, budget review and creative marketing tactics to receive subsidy that supports the business venture.Acted as a liaison between business leader and the public which provided awareness about SWAN and influenced more volunteer and internship involvement, helping the daily activities of the organization. Presented to a board in the local community.

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  Abercrombie & Fitch

  • Bellingham, Washington Area

  • Visual Merchandising Manager

    • Jul 2010 - Feb 2011
    • Bellingham, Washington Area

    Assisted the GM atone of Hollister’s high-volume stores, with sales of approximately $15,000 per weekHandled all merchandising, inventory control, ordering, cash control, and maintenanceOversaw store opening and closing proceduresDirected sales floor activities, assisted customers and addressed customer concernsInput data to prepare daily sales reports and regularly use weekly and monthly data to develop sales and promotional strategiesHired, trained, and coordinated a staff of 30 plusWorked with Hollister’s corporate colleagues as well as company professionals to develop local marketing strategiesInspired sales staff to develop and implement special promotions and eventsConfident and competent, with a can-do attitude; proven ability to do outstanding work, infused with creativity and positive energy that meet objectives while generating results

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  Mi Shoes

  • Mi Shoes

  • Assistant Sales Manager

    • Feb 2009 - Jan 2011
    • Mi Shoes

    Managed employees to promote the following store functions: store sales goals, customer support, social media, merchandising, web design, event planning, and store proceduresIn charge of marketing via Facebook, Twitter, as well as in store advertising- both verbally and visually for featured product of the monthMarketed collaborative events such as such as Art Walk, Project B’Ham, and Ride the Wave,helping to establish stronger ties to the community and build relationships with new and old clientele Developed store image by creatively and continually changing merchandise displays and inventing new concepts to attract the customer’s eye to the store-front. Acquired inventory summaries, analyzed daily sales reports, over viewed goals and expectations all within an effective and timely manner.