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Jimmy P. Castro

CEO/Co-Founder at Manila Coco Bio-essence, Inc.
Intro Book
Seasoned executive with 43 years of experience in management, marketing, and business strategy.
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Location
Metro Manila, National Capital Region, Philippines, PH
Skills
  • Management
  • Supplements
  • Fmcg
  • Food
  • Integrated Marketing
  • Show all
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Bio

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Jimmy P. Castro is a seasoned executive with 43 years of experience in management, marketing, and business strategy, having held leadership positions in various multinational corporations, including Kraft Foods, Gillette, and Manila Coco Bio-essence, Inc. He has a strong educational background, holding an MBA from Ateneo de Manila University and a Bachelor of Science in Commerce from University of San Carlos. With expertise in integrated marketing, nutrition, and business planning, Castro has demonstrated his ability to drive growth and success in diverse industries. As a seasoned CEO and founder, he has a proven track record of building and leading high-performing teams, driving business growth, and developing strategic partnerships.

Experience

  • Manila Coco Bio-essence, Inc.
    • Alabang, Muntinlupa City, MMA 1700 PH
    • CEO/Co-Founder
      • 2005 - Present
      • Alabang, Muntinlupa City, MMA 1700 PH

  • eFoods (Phils) Corporation
    • MMA Philippines
    • President/Managing Director
      • 2001 - 2004
      • MMA Philippines

      Founder and CEO; left this business after its take off, sold share holdings back to family members.

  • Wm. Wrigley Asia
    • Kuala Lumpur, Malaysia & Jakarta, Indonesia
    • Regional Management Supervisor - Malaysia/General Manager Indonesia
      • 1998 - 2001
      • Kuala Lumpur, Malaysia & Jakarta, Indonesia

  • RFM Corp - Swift Foods, Inc
    • PH
    • Senior Vice President/COO
      • 1995 - 1998
      • PH

  • Kraft General Foods Asia Pacific
    • Chairman/Pres. &GM- Franklin Baker Co.Phils.; Marketing Director-Kraft Food Ingredients Asia-Pacific
      • 1988 - 1995

      Franklin Baker Co of the Phils.- a wholly owned subsidiary of Kraft Food Ingredients (KFI), Memphis, TN;Kraft Food Ingredients Asia Pacific - a unit of Kraft Food Ingredients.Members of Philip Morris Group of Cos.

  • Kraft Foods Philippines Inc
    • Marketing and Sales Director
      • 1981 - 1988

  • Gillette Philippines Inc
    • Group Product Manager; National Sales Director
      • 1974 - 1981

  • Procter and Gamble Philippines
    • Field Market Reseacher; Section Manager; District Head Salesman
      • 1967 - 1974

Education

  • 1976 - 1979
    Ateneo de Manila University Graduate School of Business (Society of Jesus/SJ)
    MBA (no thesis), Business Administration
  • 1964 - 1968
    University of San Carlos, PH (Society of the Divine Word/SVD)
    Bachelor of Science in Commerce, Accounting Major; Economics Minor
  • 1969 -
    Philippine Institute of Certified Public Accountants (PICPA)
    Certified Public Accountant (CPA)

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