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Jimena Valdez profile image

Jimena Valdez

Brand Manager at Casella Family Brands
Intro Book
Brand management expert with 10+ years of experience in FMCG industry.
  • Claim this Profile
Location
Sydney, New South Wales, Australia, AU
Skills
  • Spanish
  • Business Strategy
  • Negotiation
  • Marketing Strategy
  • Team Leadership
  • Show all
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Bio

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Jimena Valdez is a seasoned brand management professional with 10+ years of experience in the FMCG industry, possessing expertise in business strategy, negotiation, marketing strategy, team leadership, and customer insight. She has held various roles at top companies like Casella Family Brands, Accolade Wines, PepsiCo, and Kimberly-Clark.

Experience

  • Casella Family Brands
    • Sydney, New South Wales, Australia
    • Brand Manager
      • Jan 2022 - Present
      • Sydney, New South Wales, Australia

      Brand Manager - Peter Lehmann Wines, Atmata

  • Accolade Wines
    • Sydney, New South Wales, Australia
    • Assistant Brand Manager
      • Jul 2021 - Dec 2021
      • Sydney, New South Wales, Australia

      Assistant Brand Manger Sparkling and Tasmanian Portfolio - House of Arras, Petaluma, Croser, Yarra Burn, Bay of Fires, Eddystone Point and Stonier.

  • PepsiCo
    • Sydney, Australia
    • Assistant Brand Manager
      • Jan 2018 - Jan 2020
      • Sydney, Australia

      Assistant Brand Manager Red Rock Deli, Cheetos, Twisties, Tostitos

  • Kimberly-Clark
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Assistant Brand Manager - Huggies
      • May 2017 - Dec 2017

    • Category Development Associate
      • Jul 2014 - May 2017

  • DBM PERU
    • Marketing Assistant
      • Jan 2010 - May 2013

  • Kimberly-Clark
    • Lima - Peru
    • Promo-Coordinator Adult Care (Marketing)
      • Dec 2008 - Sep 2009
      • Lima - Peru

      Creation, planning and execution of the brand activities for the category, in coordination with the advertising agency. Responsible for handling the trade budget and the execution of marketing activities for Lima’s self-service outlets and pharmacy chains.

Education

  • 2020 - 2020
    UC Davis Continuing and Professional Education
    OIV Wine Marketing Online Program
  • 2019 - 2019
    Wine & Spirit Education Trust
    Level 2 Certificate, WSET Level 2
  • 2013 - 2014
    Macquarie Graduate School of Management (MGSM)
    Master of Business Administration (M.B.A.), M.B.A

Suggested Services

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Industry Focus. “Beverage Manufacturing”

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