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Jim Wofford is a seasoned executive with a strong background in marketing, brand management, and sales, with over 30 years of experience in the beverage industry. He has held various leadership positions, including Proprietor at Eastern Beverage Marketing, National Sales and Marketing Manager at Brotherhood Winery, and Northeast Region Manager at Vincor USA. He has also worked with top wine companies, such as Constellation Brands and Buena Vista Winery. Jim has a degree in History from San Diego State University.

Experience

    • Proprietor
      • Feb 2009 - Present

      Renamed and re-opened brokerage operating in eight Northeast states with Washington, California and a diverse portfolio of French wines, a micro-distillery and many private label clients.

    • National Sales and Marketing Manager
      • Sep 2007 - Jan 2009

      Recruited to manage all sales and marketing functions of America’s oldest winery. Supervised four independent agents, two employees, and grew distributor sales 24% in 2007, 22% in 2008, with no marketing investment. Revamped and created new sales materials and website content, added eleven ne...

    • Northeast Area Manager
      • Aug 2006 - Aug 2007

      Managed 20 distributors, 70 mature brands in four Northeast states, for a Constellation Wines’ operating company with diverse portfolio of established brands and new entries, requiring deft touch and sharp cost control. Exceeded goals every fiscal year.

    • Northeast Region Manager
      • Mar 2003 - Jul 2006

      Recruited to manage all aspects of the largest volume and highest profit business unit in the US for a multinational fine wine company. Generated over $22 million in annual revenue. Managed nine direct reports, 16 distributors, and brokers for two state boards, covering nine states from Penn...

    • Consultant
      • Jan 2002 - Dec 2002

      Evaluated and secured new brands and suppliers for start-up beverage marketer, opened new markets and distributors, trained sales force and created marketing tools. Alsodirected sales and marketing efforts of small specialty importer of Southern Hemisphere wines, opening six new states, doubling...

    • Vice-President of Sales, Eastern Region Sales Manager
      • Jul 1998 - Dec 2001

      Directed sales efforts in fifteen states and maintained direct sales responsibility in six states, overseeing a $1.4 million budget. Designed sales programs, set pricing, trained distributor sales teams, coordinated winery programs. Managed two direct reports, three brokers and 22 distributors....

    • President
      • Apr 1992 - Jun 1998

      Owned and operated seven-state beverage brokerage with over $4 million sales per year. Represented Buena Vista in two of top 5 markets nationally, and grew sales 170%. Introduced new import brand, achieving 100,000 case/year sales by second year in four states. Introduced fifteen successful ne...

    • Vice-President, National Sales Manager
      • Feb 1990 - Mar 1992

      Partner in importer of wines from France, Yugoslavia, New Zealand, Spain and Italy. Tripled primary brand sales in two years by re-designing package, securing new product sources, creating new marketing program and implementing new brand identity, while raising price. Added five new suppliers t...

    • Wine Manager/On-Premise Sales Manager
      • Jan 1982 - Jan 1989

      Managed seven direct reports calling on restaurants and fine wine retailers, made buying, pricing and programming decisions, designed and conducted wine training and sales training courses, initiated and wrote monthly newsletter.

Education

  • San Diego State University
  • San Diego State University

Suggested Services

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Industry Focus. “Beverage Industry”

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