Experience

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  Lettermen's Energy

  • Kansas City Metropolitan Area

  • Chief Marketing Officer

    • Jun 2022 - Present
    • Kansas City Metropolitan Area

    Leading organic growth initiatives, IT and ESG for a rapidly growing retail propane consolidation and distribution company.

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  Sosland Publishing

  • Kansas City, Missouri

  • Chief Marketing Officer

    • Jan 2020 - Jul 2022
    • Kansas City, Missouri

    Establishing a growth framework that empowers a 100-year old food media company accelerate into its second century.

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  Self Employed

  • Kansas City, Missouri Area

  • Fractional CMO

    • Dec 2018 - Jan 2020
    • Kansas City, Missouri Area

    Charting brand, marketing, customer experience, and communications paths for acquisitive companies, growing organizations, and private equity as they explore new investment and seek to establish a culture of sustainable growth in preparation for rapid scale. I prepare brands to become:• Scalable: Position brands for scale by putting structure and muscle around the people, processes, and technology that grow share, improve positioning, and make advocates of customers.• Ownable: Identify a brand’s unique voice, customer journeys, partner opportunities, and optimal internal organization, carving out an ownable position in their marketspace and providing context to their growth strategies. • Original: Uncover and evaluate the unique opportunities and challenges every brand has as it seeks to establish an original point of difference, acquire the insight to grow share, improve positioning, and build clearer targeting of customer segments.By accelerating:• Brand Strategy Development & Implementation• Customer Experience• Omnichannel Execution• In-House Agency Development• Organizational & Strategic Alignment • Market Targeting & Value Proposition

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  Ferrellgas

  • Overland Park, KS

  • Vice President of Marketing and Communications

    • Jan 2015 - Dec 2018
    • Overland Park, KS

    Led Ferrellgas' Marketing, Communications, and Customer Experience disciplines, partnering with executive management to refine corporate strategy and create a culture of sustainable growth.* Reversed a trend of erosion in retail customer counts by blending digital marketing and customer experience efforts, inclusive of a data-led branding pivot, closely integrating digital content, email marketing, expanded organic and paid social media strategies, and pay-per-click& display advertising.* Served as project owner for an enterprise CRM replacement project, defining the project’s vision and implementation strategy with regard to people, process, and toolsets. The project’s scope included customer service, delivery and driver interfaces, and point-of-sale (portal and website), as well as data structures and movement, internal reporting processes, and analytics.* Expanded and evolved internal team to support an in-house agency model with capabilities spanning strategic services, omnichannel digital marketing production and implementation, copywriting, video and animation services, analytics, social media, and more.

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  DEG

  • Overland Park, KS

  • Director of Marketing and Communications

    • Jan 2012 - Jan 2015
    • Overland Park, KS

    Created DEG's Marketing Department, re-branded the company and helped it land on Inc. Magazine's "25 Companies Changing The World" list. Not too shabby.

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  Ferrellgas

  • Overland Park, KS

  • Director - Corporate Communications

    • Jul 2006 - Jan 2012
    • Overland Park, KS

    Responsibility for internal and external communications efforts for Ferrellgas, a nationwide provider of propane, including the company's website (http://www.ferrellgas.com), its intranet, social media and corporate social responsibility efforts, media relations, event planning, employee communications, executive branding, and interactive and e-mail marketing platforms.

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  The Federal Reserve Bank of Kansas City

  • Managing Editor

    • 2005 - 2006

    Editorial design and management of TEN Magazine, a Federal Reserve publication that gives real-world business context to the research published by Fed economists. Responsibility for the team overseeing the Fed's intranet operations; served as team lead for multi-department intranet redesign project.

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  Freelance

  • Writer/Editor

    • Jul 2001 - Jan 2005

    Produced and edited pieces for a number of publications and organizations, including Broadcast Engineering, BE Radio, Millimeter Magazine, The American Association of Diabetes Educators, TriStar Publishing, Desert Moon Communications, Wall Street Communications and others.

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  Primedia

  • Senior Associate Editor

    • Mar 1994 - Jul 2001

    Senior editor in charge of production and editorial for Primedia's largest and most profitable monthly magazine, Broadcast Engineering. Position necessitated coordination and advance planning, including research, copy direction and image choice, for all editorial, including special sections, trade show coverage, advertorial; Regular contributions to news column; Column/feature critiques and issue reviews encompassing editorial implementation and artistic direction; Position required heavy client interaction as well as contacts with sales/marketing, circulation, printing services, advertising and reader service.