Experience

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  KidStrong

  • United States
  • Wellness and Fitness Services
  • 400 - 500 Employee

  • Regional Director Sales and Marketing

    • Jan 2023 - Present

    Sales, marketing and event management for the KidStrong Boston Metrowest Centers- Member Acquisition- Marketing Management- Leadership Team- Sales Team Management- Center Operations Management- New Center Launch

  • Center Director

    • Sep 2021 - Jan 2023

    Management responsibilities for KidStrong Natick- Member Acquisition- Member Management- Center Operations and Management- Center Marketing and Events

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  Keller Williams Realty, Inc.

  • Framingham, Massachusetts, United States

  • Realtor

    • Oct 2020 - Jul 2023
    • Framingham, Massachusetts, United States

    Helping clients realize their residential and commercial real estate goals

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  RE/MAX Best Choice

  • United States
  • Real Estate
  • 1 - 100 Employee

  • Licensed Realtor

    • Jan 2018 - Oct 2020

  • Marketing Director

    • Nov 2016 - Jan 2018

    • Strategic and tactical marketing program development and execution that includes messaging, branding, positioning and communications strategies for the offices, broker/owner, the Agents and their properties• New agent recruiting acquisition program development and implementation. Has already yielded a 7.5% increase in qualified new agent leads for the broker/owner• Creation and optimization of marketing operations and process to allow for scalable solutions for a growing business• Innovative solutions for maximizing marketing ROI, driving and increasing revenue and optimizing conversion rates

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  Widelity, Inc.

  • Client Management Consultant - 3 Month Contract

    • Jan 2019 - Apr 2019

    3 Month Contract Position

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  DeScenza Diamonds

  • Framingham MA

  • Marketing Consultant

    • Jan 2015 - Nov 2016
    • Framingham MA

    • Provided channel ROI analysis, assessment and recommendation for optimization of channel investment. Increased ROI of marketing programs by 3%• Strategic marketing program development which successfully drove incremental store traffic and customer acquisition in addition to the increase of cus...

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  CVS Caremark Corporation

  • Senior Manager, Marketing

    • Mar 2013 - Oct 2014

    • Led Engagement Department to bring new technologies, capabilities and service offerings to market including digital, mobile and offline channel go-to-market programs• Responsible for patient and Health Care Professional engagement activities supporting increased utilization of core service programs and acquisition of new product users• Developed and implemented brand guidelines for Specialty products. Trained team members and ensured internal and external partners adhered to guidelines.• Developed patient and Health Care Professional go-to-market commercialization strategies for launch of new Specialty Connect product (Multiple Sclerosis, HIV/AIDS, Hemophilia, Cystic Fibrosis, Oncology, etc.), including the development of product positioning, messaging, value proposition and promotional material. Program drove incremental retail pharmacy usage, revenue opportunity estimated at over $1B • Led market research efforts to acquire Specialty patient information and translate patient insights into actionable plans• Developed process to provide patients with communications in their preferred language. Included the capture, storage and usage of language preference. Ensured marketing material was developed with appropriate cultural nuances• Streamlined welcome kit and fulfillment processes, saving enterprise $500k annually in operational expenses

  • Manager, Marketing

    • Jan 2012 - Feb 2013

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  Sokolove Law LLC

  • Senior Product Manager

    • Nov 2009 - Jan 2011

    • Launched Claim Champions which was a new insurance public adjuster referral company• Responsible for operating Claim Champions post launch, including P&L responsibility, budgetary planning, and marketing program results /ROI analysis.• Managed Sokolove Law Pharma product line of business in...

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  Bose Corporation

  • Senior Marketing Manager

    • Sep 2004 - Nov 2009

    • Developed and launched the Print on Demand (POD) online literature product. This was a new technology for Bose at the time of development. Results included a 15% revenue increase in literature marketing programs. Due to the success of this product was able migrate additional Bose departments...

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  W.A. Wilde

  • Senior Account Manager

    • Aug 2002 - Sep 2004
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  DeScenza Diamonds

  • Advertising Director

    • Jun 2001 - Aug 2002
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  Digitas

  • Account Executive

    • 1996 - 2000

    • Developed and implemented 200 integrated marketing strategies across multiple channels (online, direct mail, print, collateral and trade shows/events) for three Fortune 50 companies• Clients included American Express, General Motors and AT&T• Onsite account team lead for American Express Op...

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  Parrish, Wickersham and Partners

  • Account Executive

    • 1994 - 1996