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Bio

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Jim Mcbride is a seasoned marketing professional with 30+ years of experience in developing marketing, advertising, and promotional programs. He has managed multiple radio stations and led teams in sales, marketing, and brand management. Mcbride holds an MBA from U. of Pittsburgh and a BS in Communications from Slippery Rock University of Pennsylvania.

Experience

  • All the RIGHT stuff
    • Springfield, Massachusetts Area
    • Chief Leprechaun
      • Jun 2012 - Present
      • Springfield, Massachusetts Area

      Assist in developing marketing, advertising and promotional programs that develop long term branding solutions

    • Market Manager
      • Oct 2008 - Jun 2012

      Managed 4 Radio Stations in State College and Johnstown, PA

  • ALL THE RIGHT STUFF
    • Springfield, Massachusetts Area
    • President
      • 2002 - Sep 2008
      • Springfield, Massachusetts Area

      Marketing Promotion comapny.

    • President
      • 1987 - 2002
      • Des Moines, IA

      Owned and operated 5 radio stations in the Des Moines, IA area.

  • zUniversity.com
    • Stamford, CT
    • Vice President, Local Sales
      • 2000 - 2001
      • Stamford, CT

      Manage staff of 4 Marketing Sales Reps generating revenue for Top 100 University Alumni Associations.

    • Sr. Director of Advertising & Sales Promotion
      • 1990 - 1999
      • Wilbraham, MA

    • Vice President, Advertising & Sales Promotion
      • 1984 - 1987
      • Omaha, NE

    • United States
    • Restaurants
    • 700 & Above Employee
    • Director, Field Marketing
      • 1983 - 1984

    • Regional Marketing Manager
      • 1980 - 1983

  • Fahlgren
    • Cincinnati, OH and Lexington, KY
    • Account Executive
      • 1978 - 1980
      • Cincinnati, OH and Lexington, KY

      Worked on the Valvoline Oil National Account and McDonald's Restaurants.

  • MARC USA
    • Greater Pittsburgh Area
    • Account Executive
      • 1975 - 1978
      • Greater Pittsburgh Area

      Worked on Arby's Restaurants and earned and EFFY award for the introduction of the ArbyQ sandwich

    • Marketing Manager
      • 1974 - 1975

      Agency handling on Savings & Loan Accounts. Handled all aspects of their accounts, including copy and contact.

Education

  • 1975 - 1976
    U. of Pittsburgh
    Master of Business Administration (MBA), Marketing
  • 1969 - 1973
    Slippery Rock University of Pennsylvania
    BS, Communications

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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