Experience

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  JK Consulting Services,

  • San Clemente CA.

  • Principal

    • Jul 2011 - Present
    • San Clemente CA.

    Brand StrategiesMedia & Marketing consultingWhether creating media strategies for Billabong, engaging with sponsorship with Kona Brewing, developing data base for media groups, producing major event for Subaru, negotiating acquisitions, training & directing marketing teams, producing press releases, collateral materials, website development, creating marketing strategies or developing content for the Surf Magazine.com, I bring a wealth of experience, creativity and expertise to any marketing or media project or brand operation.

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  California Surf Museum

  • Oceanside, CA.

  • President

    • Sep 2004 - Present
    • Oceanside, CA.

    Lead the Board of DirectorsSpearhead fundraisingManage budget & employeesDevelop new exhibits Produce and manage museum events

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  Billabong USA

  • Irvine, CA.

  • Media Marketing Director

    • Dec 2003 - Apr 2011
    • Irvine, CA.

    Developed Brand Strategy for all mediaInteracted with and managed media for across all platforms: print, web, TVCreated & produced content for website, collateral materials, media groupsDeveloped media and marketing strategiesProduced PR press releases, event content, business plans, catalog copyManaged all budgets and plans

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  Quiksilver

  • Huntington Beach CA.

  • Media & Marketing Director International Crossing

    • 2002 - 2004
    • Huntington Beach CA.

    Oversaw all aspects of the Quiksilver Global Crossing – global strategy for 3 regions, consumer targeting, market research, marketing calendar scheduling, budgets, media, travel, press conferences, international affairs Developed and executed content plans, asset development and distribution, annual and seasonal stories

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  Hardcloud

  • Palo Alto CA.

  • Global Marketing & Media Director for On-line action sports portal

    • Jan 1999 - Oct 2002
    • Palo Alto CA.

    1999 - 2002 Created content & marketing for the entire Sports Industry on-line market Budget development for all departments of businessNegotiated all strategic partnerships with FedEx, Retail Pro, SIMA, ASRDirected all marketing programs, research, retail integration programs, and marketing presentations

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  Design Plus

  • San Clemente, CA.

  • International Marketing & Public Relations

    • 1994 - 1998
    • San Clemente, CA.

    Clients included: Quicksilver, Pacific Sunwear Stores, New Zealand Tourist Office, Worldwide Destinations Publications, John Lennon Apparel, Billabong, Ocean Pacific, Hobie Sports (International) Projects included advertising campaigns, promotions, public relations, international sales and marketing projects, business development, training programs, market research, award-winning trade show booths, integrated marketing presentations, business plans, strategic positioning, special events.

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  Transworld Media

  • Publisher

    • Sep 1989 - Nov 1993

    Oversaw business marketing & sales departmentsCreated & published TWS Business magazineCreated & produced Snow Industry ConferenceDeveloped and produced Snowboard Poll Awards event

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  Surfer Magazine

  • San Juan Capistrano. CA.

  • Publisher & Editor

    • Oct 1977 - Sep 1986
    • San Juan Capistrano. CA.

    Publisher & EditorThe definitive surf publication of record; the Bible of the Sport8 years as editor, 4 years as publisher, created & edited over 100 issues, edited hundreds of articles, built subscription base from a few thousand to 80 thousand. A publisher is essentially the same position as a CEO in publishing.