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Jim Kassebaum

Chief Marketing Officer NF-05 at Marine Corps Community Services Okinawa (MCCS)
Intro Book
Marketing executive with 18 years of experience leading marketing communications and strategic planning for Marine Corps Community Services Okinawa.
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Location
Okinawa, Okinawa, Japan, JP
Skills
  • Corporate Communications
  • Public Relations
  • Marketing Communications
  • Media Relations
  • Employee Communications
  • Show all
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Bio

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Jim Kassebaum is a seasoned marketing executive with 18 years of experience leading marketing communications and strategic planning for Marine Corps Community Services Okinawa. He holds a Bachelor's Degree in Journalism/Public Relations from Arizona State University and an MBA from the University of North Carolina at Chapel Hill. Kassebaum has received various certifications in leadership development, social media strategy, and strategic planning from top institutions.

Credentials

  • Civilian Leadership Development-Lead People
    United States Marine Corps
    May, 2023
    - Apr, 2026
  • Accomplishing More With Less
    American Management Association
  • Advanced Leadership Communication Strategies
    American Management Association
  • Advanced Social Media Strategy
    S.I. Newhouse School of Public Communications at Syracuse University
  • Conducting Administrative Investigations
    Federal Employment Law Training Group
  • Developing Executive Leadership
    American Management Association
  • Leadership As a Lifelong Practice
    George Mason University - School of Business
  • Leading With Emotional Intelligence
    American Management Association
  • U.S. Marine Corps Strategic Leadership Program
    University of North Carolina at Chapel Hill

Experience

  • Marine Corps Community Services Okinawa (MCCS)
    • Okinawa, Japan
    • Chief Marketing Officer NF-05
      • 2006 - Present
      • Okinawa, Japan

      As marketing chief, I am responsible for all aspects of internal and external marketing communications for Marine Corps Community Services Okinawa, which supports eight Marine Corps Installations Pacific/Marine Corps Base Camp S.D. Butler installations on Okinawa, as well as Combined Arms Training Center Camp Fuji in mainland Japan and Camp Mujuk in the Republic of Korea. In addition to developing and implementing strategic marketing initiatives for family and MWR programs region-wide, I supervise the marketing account management and planning process, marketing strategy development, and advertising support for MCCS Okinawa and its family and MWR activities. I provide thought leadership and counsel to branch chiefs for marketing communications, special events and promotions, marketing research and analysis, creative services and web marketing, social media, corporate sponsorship and advertising sales, all to ensure the effective execution of overall marketing processes and initiatives while serving as MCCS Okinawa’s principal brand champion and senior communicator.

Education

  • 1982 - 1985
    Arizona State University - Walter Cronkite School of Journalism and Mass Communication
    Bachelor’s Degree, Journalism/Public Relations
  • 2017 - 2017
    University of North Carolina at Chapel Hill
    USMC-MCCS Strategic Business Leadership Program, Kenan-Flagler Business School Executive Development
  • 1976 - 1980
    Kubasaki High School
    High School

Suggested Services

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Industry Focus. “Government Administration”

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