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Jim Hoffman is a seasoned hospitality professional with extensive experience in leadership, catering, and management. He has founded and managed multiple businesses, including Wine Crush LLC and Rhododendrons Direct, and has developed a concept for an on-campus grocery store at Oregon State University. Hoffman holds a Bachelor's degree in Hospitality Administration/Management from California State University-Chico and a CHA Certification from the American Hotel and Lodging Association.

Experience

  • Wine Crush LLC, Farm to Glass LLC
    • Albany, Oregon, United States
    • Principal Owner
      • Jun 2022 - Present
      • Albany, Oregon, United States

  • Rhododendrons Direct
    • Albany, Oregon
    • Owner
      • Sep 2014 - Present
      • Albany, Oregon

      Over 300 hybrid and species Rhododendrons available for delivery to your door! Grown by the best professional nurseries in the Pacific Northwest.

  • Oregon State University
    • Corvallis, Oregon Area
    • Grocery and Espresso Manager
      • Mar 2010 - May 2015
      • Corvallis, Oregon Area

      Developed concept of an on-campus grocery store that modeled Whole Foods from construction to $300k in annual profits. Partnered with Emeryville CA based Peet’s Coffee and Tea to bring a Franchise onto the OSU campus. Responsibilities include managing a professional staff of 8 and a student team of 100. Developed purchasing relationships with local partners and brokers to supply the store. Maintained an Entrepreneurial venture in the University setting.. Maintain market knowledge of desirable food products for a diverse population. Created and complete sales and labor reports as requested by partners and university.

    • General Manager
      • Apr 2006 - Dec 2010

      To oversee and direct property operations, with major emphasis on providing a positive guest experience and exceeding guest expectations for quality and service, while maintaining profitability. I was responsible for the development and direction of all departments including the implementation and management of the operating budget, employee training, motivation and team development. I have provided leadership to six managers and 100 employees.

    • Catering and Convention Services
      • Apr 2005 - Feb 2006

      Responsible for sales of meeting rooms and catering for a high volume full service ocean front resort. Facilities include 107 full amenity accommodations, full service restaurant and lounge, and over 6,500 square feet of meeting and banquet rooms.

    • Owner/Managing Partner
      • Oct 1995 - Oct 2004

      Formed LLC after successful sale of The Bear Flag Roasting Company in CA to manage and consult with businesses in Oregon. LLC holdings included Surf Dogs, Seaside OR, The Seaside Coffee Roasting Company, Seaside OR, and The Bear Flag Roasting Company Wholesale, Red Bluff CA.

Education

  • 1986 - 1991
    California State University-Chico
    Bachelor's degree, Hospitality Administration/Management
  • 2008 - 2008
    American Hotel and Lodging Association
    CHA Certification, Certified Hotel Administrator

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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