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Jim Gilmore

Lecturer Emeritis at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Michigan State Universtiy</span>
Intro Book
Jim Gilmore, a seasoned advertising professional with 36 years of experience, holds a Bachelor of Arts degree from the University of Minnesota, and has honed his skills in editing, copywriting, and public relations.
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Location
East Lansing, Michigan, United States...
Skills
  • Editing
  • Copywriting
  • Blogging
  • Public Relations
  • Research
  • Show all
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Bio

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Jim Gilmore is a seasoned communications expert with 36 years of experience in crafting compelling narratives and driving results-driven campaigns. As a Lecturer Emeritus at Michigan State University, he taught courses in Creative Strategy and Execution, and advised the American Advertising Federation National Student Completion Team. His extensive background includes stints at top agencies, including Leo Burnett U.S.A., where he served as Vice President Creative Director, and Campbell-Mithun Advertising Agency, where he pitched and won major accounts. Throughout his career, Jim has honed his skills in editing, copywriting, blogging, public relations, research, public speaking, advertising, non-profits, social media, event planning, and creative direction. He has successfully managed high-profile events, such as Hamline University's Centennial in 1954, and has worked with top management to speak at major events, including the TWA, Pillsbury, and 3M Centennial Celebrations. With a Bachelor of Arts degree from the University of Minnesota-Twin Cities and Hamline University, Jim brings a unique blend of creative vision and strategic expertise to his work.

Experience

  • Michigan State Universtiy
    • Lecturer Emeritis
      • 2006 - Present

      Writing Novels

    • Visiting Lecturer
      • Sep 1987 - Aug 2006

      I was a full-time faculty member in the Department of Advertising and taught courses in Creative Strategy and Execution. I also was the Faculty Advisor for the American Advertising Federation National Student Completion Team.

  • Leo Burnett U.S.A.
    • Chicago and Detroit
    • Vice President Creative Director
      • 1968 - 1978
      • Chicago and Detroit

      I was a member of the Board of Directors and the Operations Committee.

  • Campbell-Mithun Advertising Agency
    • Minneapolis
    • Trainee, Copywriter, Creative Group Head
      • Jun 1955 - Jun 1961
      • Minneapolis

      Pitched and won NWA account. Created NWA "Give Wings to Your Heart" jingle. Worked on Hamm's Beer, Norther States Power, Pillsbury Refrigerated Products, Laura Scudder, Kroger, American Dairy Association.

  • Hamline University
    • St. Paul, Minnesota
    • Director of the News Bureau
      • Jan 1952 - Jun 1954
      • St. Paul, Minnesota

      Handled all publicity during Hamline's Centennial in 1954. Worked with Marts & Lundy Fund Raising Firm and helped raised over $10,000,000 for Hamline's endowment. Brought in top management of TWA, Pillsbury, 3M to speak at June 1954 Centennial Celebration.

Education

  • 1954 - 1955
    University of Minnesota-Twin Cities
  • 1949 - 1951
    Hamline University

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Industry Focus. “Marketing and Advertising”

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