Okay, let’s tackle this. So Jim Deardorff has 32 years of experience as President at Superior Coatings Company Inc. That’s a long time in one role, which suggests a high level of commitment and expertise. The industry average for a President at a company of similar size and scope is around $150-$250 per hour. However, given Jim’s extensive experience and leadership position, I would estimate his hourly rate to be on the higher end of that range, likely around $150 per hour.