Okay, let’s tackle this. So Jim Connon has a mix of marketing and sales skills, which is a good combination. However, his experience and skills are not particularly rare or in high demand. He’s not a technical expert, but rather a generalist with a solid understanding of marketing principles. Based on national averages for marketing professionals in the Midwest, I’d estimate his hourly rate to be around $75. This is slightly lower than the national average for marketing managers, but higher than what you’d expect for a general marketing professional. Let’s assume he’s working in Oswego, IL, which is a smaller market, which might justify a slightly lower rate.