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Jim Baker is a seasoned marketing executive with a proven track record of driving business growth through strategic partnerships, innovative advertising, and exceptional sales leadership. As a Director of Business Development at Putman Media, he successfully managed top and bottom line budgets, developed sales and marketing strategies, and launched highly profitable events, including a live-streamed series. With extensive experience in the pharmaceutical manufacturing industry, Jim has honed his expertise in lead generation, online advertising, and editorial content creation. Throughout his career, Jim has demonstrated a unique ability to build and maintain strong relationships with clients, partners, and teams. His expertise spans multiple industries, including publishing, pharmaceutical manufacturing, and technology. As a skilled marketing strategist, Jim has developed and executed successful campaigns, resulting in significant revenue growth and brand awareness. With a strong educational foundation in Psychology from the University of Dayton, Jim brings a unique perspective to his work. He is fluent in multiple languages and holds various certifications, further solidifying his expertise as a versatile and accomplished marketing professional.

Experience

    • Publisher - Pharmaceutical Manufacturing
      • Apr 2016 - Jul 2021

    • Director of Business Development
      • Sep 2015 - Jul 2021

    • Director of Business Development
      • Sep 2015 - May 2021

  • Cygnus Business Media
    • Greater Chicago Area
    • Publisher, CPA Practice Advisor
      • Apr 2011 - Jul 2015
      • Greater Chicago Area

      Responsible for all aspects of the publication and managing a staff of 5 while directly working numerous accounts. Manage top and bottom line budget. Develop sales and marketing strategy, work with multiple teams to ensure smooth delivery of web and print publication. Develop sales team presentations and create new offerings to meet customer demands. Launched series of educational events and a highly profitable live streamed event. Manage company events. Speak at industry trade shows.

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Director of Advertising
      • Mar 2009 - Apr 2011

      Managed all print and digital sales for multiple publications. Responsible for sales budget and managed small sales staff.

    • National Sales Manager
      • Nov 2006 - Mar 2009

      Handled the Southeastern US advertising sales for American Banker, US Banker and Bank Technology News.

    • National Sales Manager
      • Jan 2005 - Oct 2006

      Responsible for all print and online sales for CardTechnology magazine. Attended related international conferences.

    • Online Sales Manager
      • Jan 2001 - Dec 2004

      Sold all digital advertising. Launched 3 newsletters that helped broaden the reach of the publication and exceed budget. Promoted to National Sales Manager

  • Nestle S.A.
    • Greater Chicago Area
    • Sales
      • 1991 - 1995
      • Greater Chicago Area

      Sold private label products to schools and organizations. Brought in several major accounts including the Girl Scouts of America.

Education

  • 1983 - 1987
    University of Dayton
    Bachelor of Science (BS), Psychology

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising, Technology and Software Development, Pharmaceutical and Healthcare, Publishing, Business and Professional Services.”

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