Bio
Experience
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Oribe Hair Care
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New York, New York, United States
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Creative Director
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Nov 2022 - Present
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New York, New York, United States
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Creative Consultant at Fresh
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Jan 2022 - Nov 2022
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Senior Art Director
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Aug 2014 - Jan 2022
In a highly competitive market, I create and evolve exceptional creative concepts for 360 Global marketing campaigns for our luxury skin care brand and products, following through to execution and completion. I lead on-brand, aspirational design, tone and direction of campaign visuals across multiple platforms and mediums, encompassing digital assets across mobile, desktop, email and social, as well as in-store assets for Fresh Shops, Sephora and Ulta.I provide succinct Art Direction of still-life photo and video shoots, ensuring our content is always on-brand, diverse, and elevated. I work closely with the producer, photographer, stylist and team to maintain consistency of brand voice and creative vision. I cultivate a highly positive, responsive and flexible atmosphere to ensure all assets are captured and goals are met with utmost success.I develop, present and richly communicate creative rationale for design concepts and direction.I collaborate with marketing, copy, and merchandising to ensure consistent brand voice across all channels. I have the privilege of managing talented designers and illustrators and do so with clear direction and tact, ensuring goals, objectives, deliverables and timelines are met.I am deeply hands-on in every stage, offering abundant ideas for creative concepts, expertly executing these ideas into visual representations, presenting these ideas articulately and with passion, and then following through to direct as well as offer hands-on creation and retouching of deliverables.
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Designer
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2007 - Jan 2018
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Senior Art Director
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Aug 2009 - Mar 2014
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NYC
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Senior Designer/Art Director
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2006 - 2009
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Designer
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2006 - 2009
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Education
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2002 - 2006School of Visual Arts
Bachelor of Arts - BA, Graphic Design
Suggested Services
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Industry Focus. “Fine Art”
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References
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