Experience

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  Royal Caribbean International

  • United States
  • Leisure, Travel & Tourism
  • 700 & Above Employee

  • Manager, Onboard Branding and Communications

    • Apr 2023 - Present

  • Senior Account Executive, Brand Management

    • Dec 2018 - Apr 2023

    - Responsible for leading ongoing best in-class advertising to drive business needs, managing multiple brand projects along with our internal and external agency partners. - Develop, plan, execute and evaluate marketing programs, while building solid executional plans on new-to-cruise, regional market takeovers and brand programs. This includes the coordination of creative executions in print, multi-city OOH, radio, broadcast, local activations, experiential marketing and new media, utilizing our outside agency and in-house agency.- Collaboration across business units with other key stakeholders to merge with overall marketing communication plans across the brand.- Implement integrated marketing plan to extend core communication strategies across all channels- Executes the ongoing day-to-day requirements of the brand, managing the development and execution of creative assets. - Ensure branding tools are up to date and available for inter-company departments and trade partners to access- Partner with internal production team and agency to lead photo, video and drone productions. - Establish scope, budget and production plans both pre and post. - Manage shoots from beginning to end with production team- Partner with the strategy and insights team to better understand consumer and technology trends- Partner with internal legal team to review creative and identify terms and conditions required for advertising pieces. - Review deal points in contracts when required, i.e. music, talent, and influencers- Diversity and Inclusion Marketing Initiative Lead- Network of Women ERG Member

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  Western Union

  • Miami/Fort Lauderdale Area

  • Communications Lead, Global Money Transfer Communications

    • Dec 2017 - Dec 2018
    • Miami/Fort Lauderdale Area

    - Responsible for supporting region-wide communications strategies, initiatives and programs across a variety of channels that successfully raise the profile of the Money Transfer business in the Global Money Transfer sector, as well as for Latin America and the Caribbean- Delivered timely and compelling communications materials - including external communications (media relations), internal communications (employee engagement), and digital communications (blogs and social media)

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  iHeartMedia

  • Miami/Fort Lauderdale Area

  • Account Executive

    • Oct 2016 - Dec 2017
    • Miami/Fort Lauderdale Area

    - Responsible for managing partnerships with clients in the South Florida market. - Propose strategic and creative outdoor advertising campaigns that drive business solutions and marketing results, enabling clients to grow their business locally, regionally, and nationally utilizing all of CCOA's products including static and digital boards, digital technology, transit media, airports, and mobile geo fencing using thorough data analysis and media planning.

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  Crispin Porter + Bogusky

  • Miami/Fort Lauderdale Area

  • Content Manager

    • May 2016 - Oct 2016
    • Miami/Fort Lauderdale Area

    Clients: Aspen Dental, American Airlines- Responsible for the strategic development, creative evolution, production and implementation of tactical marketing initiatives for assigned clients throughout all media channels, including broadcast TV, print, digital, social, radio and interactive executions. - Collaborate with and advise clients on campaign-driving content creation needs, as well as help sell-in creative ideas to meet brand objectives and organic business growth- Serve as the liaison in a collaborative environment with internal departments across the agency to ensure all vested parties are aligned with decisions and production solutions- Prioritize workflow, foresee roadblocks and develop contingency plans that will solve through obstacles- Oversee agency processes including status reports, budget management, billing, estimate creation, purchase orders, job tracking, and client invoicing- Led and monitored the collection of market research and performance metrics for monthly competitive reports - Responsible for trafficking broadcast traffic for local and national media buys

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  Zimmerman Advertising

  • Miami/Fort Lauderdale Area

  • Account Executive

    • May 2015 - May 2016
    • Miami/Fort Lauderdale Area

    Clients: Party City, Consumer Media Network- Responsible for the development, planning, administration, and implementation of marketing and advertising initiatives for assigned clients’ business, including the development of annual creative and media plans, public relations, and ground research to ultimately meet our client’s annual audience and fiscal revenue growth goals - Consistently monitor and report competitive actions and/or initiatives to client, by reporting results, implications and recommended action steps for projects on-air, digital, social, print, and in-store- Instrumental in developing annual/quarterly creative strategies, and conducting strategic review/input sessions, as appropriate- Oversee organization and execution of various added value offerings- Train and oversee the day to day work of Jr. Account Executives and Account Coordinators- Generate monthly media updates, including media budgets and media calendars- Assist in shoot planning with Producers- Manage quarterly and annual revenue budgets, estimates, and billing

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  Telemundo Media, a division of NBCUniversal

  • Production Integrations Lead, Primetime - Client Solutions

    • Jul 2013 - May 2015

    Clients: Disney, Bud Light, Toyota, L’Oreal, Garnier, Target, Macy’s, Miller Coors, Pepsi, Dr Pepper, Subway, Universal Pictures, Kia, General Motors, Ford, Johnson & Johnson, U.S. Army, Proctor & Gamble, Kraft, Verizon, T-Mobile, AT&T, Allstate, State Farm- TV Integrations specialist who collaborates with Sales, Programming, Telemundo Studios, Digital and Legal departments to ideate and execute organic, effective, and seamless active, passive and thematic brand integrations throughout the network’s primetime properties that ultimately meets all of the network’s clients’ revenue and marketing goals- Lead in managing client relationships and account management for all projects in primetime- Lead in identifying, creating opportunities, and executing all integrations in scripted and unscripted primetime properties including Novelas, Sports shows, Specials such as the Latin Billboard Awards, and Reality programming produced in Miami and Mexico- Execution of select integrations in daytime programming- Generate ideas aligned with client briefings and conference calls, and programming/production guidelines
- Write synopsis and/or scripted scenes containing active, passive, or thematic integrations, and prepare all proposals for client review and approval- Production/client liaison – present on set to ensure successful execution of all approved integrations aligned with client commitments and in compliance with network and FCC guidelines, as well as managing client relationships on site- Create and maintain reports and grids for all primetime programming initiatives that include detailed research

  • Finance / Production Coordinator - Branded Entertainment | Integrated Marketing Solutions

    • Dec 2010 - Jul 2013

    - Lead in managing Branded Entertainment P&L and Marketing Production budgets, as well as creating and processing invoices for all department productions- Produce billboards and tune-ins for respective clients- Produce and distribute integration packages and wrap-ups to Account Executives- Work closely with BE Team for an advertiser’s product or service to be seamlessly integrated into the content of a Telemundo production, to increase audience exposure to the product or brand messaging.

  • Marketing Analyst

    • Jun 2010 - Dec 2010

    - Created integrated marketing packages and Microsoft PowerPoint presentations for media clients highlighting sponsorship and marketing opportunities, along with program descriptions and segments.- Assisted the Integrated Marketing Director in client, agency, and media objectives

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  TAG Media Inc.

  • Group Associate Editor

    • Aug 2008 - Jun 2010

    - Wrote multiple main features for all publications- Created online database for digital viewing of publications, managed social media, and created interactive blogs to showcase advertisers- Wrote an array of profiles, interviews, and restaurant reviews to generate reader awareness and drive consumers to our respective clients- Developed relationships will all clients to ensure complete satisfaction with every project- Coordinated and completed cover shoots through extremely tight deadlines- Produced excellent articles and edited other writers’ pieces- Provided innovative ideas for projects in all six publications.- Won the 2009 National Gold Ink Pewter Award for Printing Excellence for the May/June 2009 Edition of Brickell Magazine for Top 20 Under 40

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  Florida House of Representatives

  • United States
  • Legislative Offices
  • 700 & Above Employee

  • Campaign Assistant for State Representative Anitere Flores (District 114)

    • Sep 2006 - Aug 2008

    - Managed candidate petition forms for State Representative re-election, which ultimately helped win re-election- Managed and coordinated all campaign activities and appointments- Performed all administrative duties including follow-up calls, filing, emailing, mailing, and managing campaign calendar- Created a growing constituent database- Managed all records of campaign donations

  • Legislative Intern for State Representative Anitere Flores (District 114)

    • Jul 2006 - Sep 2006

    - Managed constituents (over 1,000)- Accumulated reports- Updated web site on a regular basis- Performed all clerical duties