Okay, let’s tackle this. So Jill has 23 years of experience in event planning, which is a significant amount of time. However, her role is more focused on event management and customer service rather than high-level strategy or technical expertise. Location is Humble, Texas, which is a relatively affordable area. Industry standards for event planners in the US vary, but a common range for experienced event planners is $50-$100 per hour. Considering Jill’s level of experience and location, I estimate her hourly rate to be around $75. This is a reasonable estimate, but it may be on the lower end of the range.