Experience

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  Capital One

  • United States
  • Financial Services
  • 700 & Above Employee

  • Director, Brand Planning & Strategy

    • Mar 2024 - Present

  • Director of Brand Identity & Experience

    • Sep 2023 - Mar 2024

  • Executive Creative Director

    • Feb 2022 - Sep 2023

    Lead a team of 22 associates and contractors to support creative development/execution and brand strategy for Capital One's B2B lines of business. This includes the development of top-of-house val props, messaging/positioning, ad campaign development, brand health measurement, and creative for digital, print, audio, video, social, content, sales collateral, etc.

  • Group Creative Director, Commercial Bank

    • Aug 2021 - Feb 2022

    Responsible for the development of Capital One Commercial Bank's top-of-house brand strategies and creative execution.

  • Senior Manager, Brand Social & Content Strategy

    • Nov 2016 - Aug 2021

    Manage a team of eight associates and oversee social media marketing and content strategy across all of Capital One's consumer-facing lines of business. Responsible for taking business objectives and translating into powerful paid brand campaigns across Facebook, Instagram, Pinterest, Twitter, and Snapchat. Notable achievements include: winning a Bronze Clio in 2018 for March Madness Integrated Marketing campaign, and launching new products in social like the Savor cash back card and Eno, Capital One's digital assistant.

• 

  T-Mobile

  • Bellevue, WA

  • Senior Manager, Social Media Marketing

    • Jan 2015 - Oct 2016
    • Bellevue, WA

    Develop and direct social media campaigns for T-Mobile, building awareness for all TMUS channels and its products and services, including various business units, Hispanic marketing, and B2B. Oversee a team of three campaign managers. Notable achievements include, leading the social campaigns for T-Mobile's Super Bowl 50 Drake and Steve Harvey #BALLOGIZE TV spots, leading device launch campaigns for new Samsung and LG products, and overseeing Un-carrier Amped social influencer and content strategy.

• 

  Virgin America

  • Burlingame, CA

  • Brand Marketing and Social Media Manager

    • Mar 2014 - Jan 2015
    • Burlingame, CA

    Responsible for brand marketing and social media content strategy, including new market advertising, fare sale promotion, social media content development, and digital marketing campaigns. Notable achievements include: managing agencies in the execution of Virgin’s new market launch strategy and the launch of Virgin America’s public offering -- including OOH, digital, and social media, overseeing the social strategy for the launch of Virgin America’s ground-breaking Blah Airlines digital advertising campaign, and leading the digital strategy that successfully persuaded local Dallas leaders to grant Virgin America access to Dallas Love Field which generated 27,000 active supporters and over 364M media impressions within 10 days.

• 

  Mercury Digital

  • Sacramento, California Area

  • SVP of Digital and Social Media

    • Feb 2013 - Feb 2014
    • Sacramento, California Area

    Built Mercury Digital’s social media and digital strategy practice and developed high-profile social campaigns for public sector and private clients such as Virgin America and The California Endowment. Notable campaigns include pitching and executing the #FlyLikeABoss Google+ Hangout on Air with Richard Branson and Pete Cashmore from a plane for Virgin America’s Newark launch, launching The California Endowment's digital strategy including the development of GetCoveredCA.com, and building and launching PSEG’s Facebook Fan page with custom graphics and video, content calendar, Rules of Engagement employee guidelines, and assisting with selection of social media monitoring platform and Facebook app publishing service.

• 

  Virgin America

  • United States
  • Airlines and Aviation
  • 700 & Above Employee

  • Director of Social Media

    • Feb 2012 - Feb 2013

    Responsible for leading Virgin America's new media strategy, road map and content development. Primary objectives include driving product trial and brand awareness, increasing consumer engagement, creating new revenue channels, and streamlining guest care recovery process. Notable projects include location-based integrations with Loopt and Topguest, viral marketing campaigns with social-meme sites like AwkwardFamilyPhotos.com and Squabbler.com, a cause marketing campaign with Twitter that yielded Virgin America's fourth highest sales day, and collective buying campaigns with Groupon. Speaking appearances made at Advertising Week, Ad:Tech and SXSWi.

  • Social Media & Communications Manager

    • Apr 2010 - Feb 2012

• 

  AIESEC San Francisco

  • Member - Board of Advisors

    • Nov 2009 - Sep 2011

    Advisory role supporting AIESEC San Francisco volunteers. AIESEC is an international non-profit which partners with businesses worldwide to promote cross-cultural cooperation through internship programs.

• 

  Virgin Mobile USA

  • Freelance Program Manager, FREE.I.P. Program for Lady Gaga's Monster Ball Tour

    • Nov 2009 - Jan 2010

    Contracted by Virgin Mobile's Brand Development and Partnerships Team for the development, execution, and grassroots promotion of Virgin Mobile’s FREE.I.P. Program – rewarding volunteers across 16 markets with VIP tickets to see Lady Gaga. Partnered with 20 non-profit agencies to create and manage volunteer projects benefiting homeless youth, and supervised the recruitment, communication, and support of 270 volunteers nationwide for an estimated 2,700 hours of volunteer time.

• 

  Virgin Mobile

  • Freelance Program Manager - Virgin Mobile FreeFest FREE.I.P. Program

    • May 2009 - Sep 2009

    Brought on as an independent contractor for Virgin Mobile's Brand Development and Partnerships Team for the development, execution, and promotion of Virgin Mobile’s FREE.I.P. Program – awarding volunteers across 7 markets with VIP tickets to Virgin Mobile’s FreeFest, resulting in over 30,000 hours of time donated. Partnered with homeless youth agencies to create and manage 70 volunteer projects, and supervised the recruitment, registration, communication, and support of 1,700 volunteers nationwide to serve over 6,000 hours of volunteer work in 4 weeks.

• 

  Virgin Mobile USA

  • Digital Marketing Manager, Brand Development and Partnerships

    • Jan 2007 - Jan 2009

    Managed Virgin Mobile's brand development initiatives including three years on the production team for the award-winning Virgin Mobile Festival - leading nationally recognized campaigns for Festival Greening and viral Book the Band campaign. Managed corporate philathropy program, The RE*Generation, to help homeless youth in the U.S. Produced and led mobile, viral, and online marketing campaigns that increased national awareness of youth homelessness by 37% amongst 18-34 year olds nationwide.

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  AIESEC United States

  • Canada
  • Non-profit Organizations
  • 700 & Above Employee

  • VP Community Development and Partnerships

    • Aug 2005 - Nov 2006

    Non-profit management, strategic partnerships, community building, talent recruitment, marketing and branding, business development, online marketing.

  • Account Manager for MasterCard and Kraft

    • Jun 2003 - Aug 2005

    Global Talent Sourcing, HR Consulting, Sales Strategy Development, Volunteer Management, Account Management and Sales