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Bio

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Credentials

  • Google Analytics Certification
    Google
    Nov, 2015
    - Apr, 2026
  • Google AdWords Certification
    Google
    Aug, 2015
    - Apr, 2026

Experience

  • Aotea New Zealand
    • Auckland, New Zealand
    • Marketing Specialist
      • Jan 2016 - May 2019
      • Auckland, New Zealand

      Responsibility:• Develop social media strategies and content plans• Collect data, feedbacks and comments from the customers to adjust the marketing plans• Combine all stores’ customer database in social media platforms and be the voice of the brand• Analyzing customers’ online behavior trough Google Analytics• Design and send out newsletters to increase brand awareness and sales

  • China Southern Airlines
    • Guangzhou, Guangdong, China
    • Sales Supervisor
      • Jul 2009 - May 2014
      • Guangzhou, Guangdong, China

      - Customer service counter: as an airline sales representative, have good understanding of airline/ticketing functions with good service skills. (2009-2010) - Marketing Department : In charge of three routes between CAN and PAR/AMS/LON, Creating strategic marketing plans to increase sales (2011-2014)Chief accomplishment: • Regularly achieved the monthly sales target of approximately $1,800,000 • Create and implement new marketing plans such as social media marketing and events promotion, increase 10% sales • Frequent connection with local agents, increase from 35% up to 50% market share of CAN-Europe flights • Promoted Frequent Flyer Program to segmented passengers: Got 1,000 membership enrollment annually • Training new staff in Verbal English under working environment and airlines industry knowledge and tickets reservation and ticketing• Best Service Award 2010 in Guangzhou office

Education

  • 2015 - 2016
    Unitec Institute of Technology
    Graduate Diploma in Business, Marketing
  • 2005 - 2009
    South China University of Technology
    Bachelor's Degree, English Language and Literature/Letters

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