Bio
Credentials
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Neil Blumenthal on Branding
LinkedInDec, 2017- Jun, 2026
Experience
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Art Director
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United States
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Insurance Carriers
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700 & Above Employee
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Art Director
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Sep 2022 - Present
Lead strategic alignment between business goals and creative execution to direct projects including brand acquisitions and product launches—utilizing data and design thinking in brand strategy. Guide creative team on complex projects, provide feedback, and advise creative and business leadership. Ensure brand cohesion across channels while monitoring emerging trends. Directed photoshoots for high-profile campaigns.Key Impacts• Led award-winning membership kit design project, creating multi-sensory unboxing journey that bolstered brand identity and member engagement.• Steered packaging redesign project on 60% reduced budget through optimized design, efficient material sourcing, and streamlined production.• Introduced new interactive, customer-centric email design software with enhanced CTA features, reducing design time and boosting click-through rates.• Conducted tailored training sessions on design software and creative techniques, enhancing team proficiency and elevating project outcomes.
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Graphic Designer
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Feb 2021 - Sep 2022
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White House Black Market
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Fort Myers, Florida Area
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Graphic Designer
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Aug 2017 - Feb 2021
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Fort Myers, Florida Area
Drove graphic design solutions that showcased strong brand alignment and visual aesthetics, significantly contributing to retail sales growth. Collaborated with cross-functional teams, including marketing, copywriting, print production, project managers, and development to ensure cohesive and eff...
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Rare Form Studio
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Fort Myers, Florida, United States
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Founder + Creative Director
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Jan 2015 - Jan 2021
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Fort Myers, Florida, United States
Partnered with diverse clients to distill project objectives and translate visions into impactful and innovative design solutions that elevate brand recognition and user engagement. Managed team of designers, developers, and copywriters to deliver thoughtful solutions from print to digital. Nurtu...
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Education
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Cape Coral Institute of Technology
Suggested Services
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Industry Focus. “Graphic Design.”
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