Experience

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  Brands&people

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Brand Manager

    • Aug 2024 - Present
    • Monterrey, NL (Hybrid)

    Lead the planning and execution of strategies for Doters, Viva Aerobus’ loyalty program, impacting millions of users across LATAM. Design and execute culturally relevant campaigns, increasing user engagement by over 20% in just 9 months. Oversee cross-functional teams of up to 6 members, ensuring clear deliverables, priorities, and deadlines. Facilitate communication with clients, partners, and suppliers, driving innovative solutions and trusted relationships. Streamline processes and automate reporting, reducing preparation time by 30% and improving decision-making speed. Deliver weekly strategic updates and reports to stakeholders, driving continuous brand growth.

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  Axosnet (Technology)

  • Remote, Mexico

  • Marketing Manager

    • Jun 2023 - Aug 2024
    • Remote, Mexico

    Developed and executed strategic communication plans across paid media, press, influencer agencies, and alliances. Allocated marketing budgets to meet targets, ensuring ROI optimization for Facebook, LinkedIn, and Google campaigns. Cultivated relationships with third-party partners and stakeholders to enhance campaign reach and impact. Led corporate and PR events in Mexico and the U.S., generating new business opportunities through impactful experiences. Conducted event analysis via surveys to measure reach, awareness, and ROI, informing future strategies.

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  Yoko Seguros

  • Monterrey, NL (Hybrid)

  • Growth Marketing Manager

    • Apr 2017 - Jun 2023
    • Monterrey, NL (Hybrid)

    Established and maintained influencer and affiliate partnerships, broadening brand reach. Managed a $750K MXN annual budget, reducing costs by 15% and increasing revenues by 10% in FY2022. Increased monthly web traffic by 25% via targeted SEO campaigns, boosting leads by 20% and revenue by 15%. Optimized PPC campaigns, decreasing CPA by 25% and increasing conversions by 20%.

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  Oxxo

  • Mexico
  • Retail
  • 700 & Above Employee

  • Commercial Coordinator

    • May 2012 - Apr 2017
    • Monterrey, NL, Mexico

    Launched a mystery shopper & crowdsourcing app, reducing research costs by 70% within the first quarter. Planned and executed corporate and PR events, enhancing brand visibility across multiple locations. Led a team of 25, overseeing personnel administration and operational evaluations. Designed retail marketing strategies for POS/POP activations, ensuring successful product launches.

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  Creative Dreams (Digital Mkt Agency)

  • Monterrey, NL, Mexico

  • Project Manager

    • Apr 2010 - Jun 2012
    • Monterrey, NL, Mexico

    Planned and executed corporate and PR events, managing client expectations and deliverables. Delivered detailed reports on project status, budget, and team performance to senior management. Identified blockers and collaborated with teams to enhance agile practices and project efficiency.

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  Creative Dreams The Digital Agency

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Marketing Analyst

    • May 2009 - Jun 2010
    • Monterrey, NL, Mexico

    Created content for social media campaigns and crafted copy for email journeys, landing pages, and ads. Conducted research on market trends, competitors, and customer insights to inform campaign strategies.